Best Digital Marketing Strategies Startups Should Know in 2021




Best Digital Marketing Strategies Startups Should Know in 2021

Digital Marketing Strategies for Startups

As a successful business owner, you have to know the best effective digital marketing strategies before picking one particular strategy.

Any information that we need to know, we usually revert to online mediums these days. This has led to the attainment of a robust online presence by business enterprises so that they can cater to all the requisites of the target audience.

In today’s time, for Startups, employing digital marketing is a must that enables promotion via online channels like search engines, mobile applications, websites, etc. 65% of customers will always click on Google ads while they are seeking to buy products online & businesses can gain a revenue of $2 every time businesses spend 1$ on Google ads.

By such statistics, we can understand how important it is for Digital Marketing Startups to incorporate the newest tech trends for getting hands-on a fruitful & long-lasting journey in the current industry.

GMB optimization for more sales

google my business optimization

As a business owner, you are always on the lookout for an effective digital marketing strategy, isn’t it? Before picking one particular strategy, you need to address a few questions.

  • What are your consumers trying to find out when searching for your online business?
  • How quickly can customers get hands-on the business phone number if they need it?
  • If they are keen to know if there is parking accessible, how easily can they discover it?

Your job here is to make sure that your customers get hands-on information even before they reach the website.

But you must be wondering how this is possible.

Enter: GMB or Google My Business, a listing of the businesses’ posts, operating information & a lot more.

Such information people can indeed find on the website but GMB indexes the posts and content you offer for consistency across Google+, Google Search, etc.

So the next time customers try to search for your business, the information will already be present.

However, you need to understand the fact that this space is not just for discovering basic information. If employed correctly, GMB is a robust tool for enhancing revenue & offering valuable insights about customers. Here is how you can optimize it for effective digital marketing & sales.

When you are a business owner, you are likely to make this mistake.

Google will always dominate search. Almost 90% of all searches take place on Google.

But the twist here is that most businesses never go beyond the first page of Google’s search results. To be precise, customers can discover what they require right on the first page of Google.

This makes Google My Business extremely important. Its features are:

  • Gathering insights about how the customers come to know about your website
  • Control, showcase & index applicable business operation
  • Curate customer’s videos and photos

The signals displayed by GMB play a very important role in the sphere of Local SEO strategy.

But surprisingly, 58% of local retailers still have not asserted their GMB account.

Google studies have also discovered that 60% of consumers that performed a local search on their mobile devices visited the shops within one day.

However, after you have claimed your GMB account & have put in minimum details, you are likely to abandon it. This is the mistake that most business owners make.

The most important part over here is to optimize GMB. Leveraging it correctly can result in enhanced sales & customer loyalty.

The steps to optimize it are as follows:

  • Ensure the information you put is comprehensive and accurate. This information will go through indexing by Google+, Google Search, and Maps that will be the foundation of the local SEO. Make sure the information is consistent with the one that is presently listed on the website
  • After this, the emphasis must be on the company attributes & business category. Staying specific with these areas is important in context to the kind of business you are running.

    While adding attributes & business categories, do not forget to consider the keyword strategy which is a very important part of the effective use of digital marketing. Never stuff the listing with various keywords. While the categories must be specific, the attributes must display a clearer picture of the business & the experience you offer
  • Asking for reviews is important. The equation is very simple.

Positive reviews = sales. More positive reviews = more sales

Negative reviews can also offer you prospects. Humans always like to go for second opinions. This is the reason why 95% of people always read reviews before purchasing.

GMB highly recommends business owners ask customers for reviews as the search frequency for reviews has increased from earlier times. After you have gathered reviews, the next step is responding to the reviews. The good, the neutral, and the bad – you need to respond to all of the reviews.

With GMP optimization, you can make the digital presence of your business ready. GMB assists with Local SEO thereby providing a chance to connect to customers through posts or reviews & offers useful insights on the customers’ buying paths.

Importance of mobile marketing

Importance of mobile marketing

The advancements in technology are hiking with each passing day. The adoption rates of mobile devices are enhancing at a high rate and have surpassed the rate that was witnessed in 2016 which is 80%.

The middling Smartphone rates of conversion are approximately 65% as compared to the middling desktop rates of conversion for e-commerce. Today’s world is a digital world where the significance of modifying marketing efforts so that it becomes mobile-friendly cannot be showy.

As a part of your digital marketing startup strategy, these are some of the points that require evaluation.

Mobile marketing & mobile commerce go hand-in-hand

Most people these days employ their Smartphone devices for buying products from e-commerce platforms like eBay and Amazon.

Both small and large businesses are realizing it and thus producing user-friendly websites & portals for facilitating sales.

If you are planning to advance with digital marketing for an eCommerce startup, then you must create incorporated mobile campaigns for guiding customers from merchandise introduction to sales and you will witness a huge amount of boost in the context of revenue.

Open rates of SMS or Short Message Service is higher as compared to email

98% is the open rate of SMS & almost 90% of individuals who open the texts will read it and that too by 3 seconds. As compared to various other digital channels like email, the open rate is far higher.

You need to modify the SMS messages for appealing to potential customers that will offer them a valid reason for further researching your services or products. This is one of the very important digital marketing tips for startups that you must follow.

Mobile marketing gets to a broader market

One of the most popular tools for constant communication is Smartphones & it is across every demographic. These are portable and inexpensive and lighter.

Due to the consumer demand, manufacturers are developing less expensive & powerful Smartphones faster.

These developments also mean that the marketers are getting the liberty of putting their marketing messages in the hands of the customers & with mobile, advertisers & marketers can reach a broader audience.

Digital marketing is something that will continuously evolve. In any startup digital marketing strategy, mobile marketing has a very important role to play.

The shift that has taken place towards Smartphone devices is a development that will continue to evolve. As a business owner, you must make sure that the mobile marketing plan you have is cohesive for connecting with numerous digital consumers.

How important is an SEO-friendly website?

SEO-friendly Website

When it comes to digital marketing services for startups, one of the most important aspects is an SEO-friendly website. When your website is SEO-friendly, search engines can easily crawl & apprehend the structure and the content.

The reasons why your website must appear friendlier to the search engines are:

  • Brand credibility – Users will always trust websites more that are found on the first pages of Bing, Yahoo, Google, etc. This is not just good for brand credibility but brand awareness as well.
  • SEO is important for mobile A SEO-friendly website that is equipped with good rankings on Smartphone search can help you attain more traffic & customers as compared to the websites that are not SEO-friendly.
  • Inexpensive – Thinking about how you can make digital marketing cost-effective? When you create an SEO-friendly website, it will keep on driving targeted traffic and on a 24*7 basis. For this, you do not even need to invest money in any type of online advertising or PPC. The cost you need for this is manageable but the benefits you will receive are long-lasting.

Aim for optimum business growth with an SEO-friendly website.

Why digital marketing is not traditional marketing?

traditional marketing vs digital marketing

Television & print advertisements can dig a hole in your pocket with their high cost. On the contrary, advertisements through digital marketing will only cost some hundred dollars. Effective digital marketing enables startups in reaching new clients & developing connections at a portion of the charge associated with traditional marketing.

Engage clients

Direct client engagement is possible through webinars, Twitter campaigns, and social media posts. A startup digital marketing agency with the help of top-quality Digital Marketing startup services can offer customers the feeling of having a personal relationship with the business.

Once the development of this connection has strengthened, startups can easily retail all their clients. Driving traffic to your company website is also possible with social media campaigns.

Driving success through metrics

Online marketing in the current times is the most effective way of promoting to customers as most people are always on their Smartphones these days.

Most people go online these days to discover services and products. Be it any campaign, startups can measure success with instantaneous metrics put forward by online marketing.

Also one of the most important digital marketing tips for startups is to customize their advertising approach to particular demographics & locations. They can learn about the buying behavior of consumers in a better manner and also reach for fresh opportunities.

Employing key elements

Email marketing

The return on investment that marketers attain from Email marketing is handsome. Approximately 122% ROI can be accomplished from email marketing as per a recent survey.

This is one of the most effective uses of digital marketing that startups can benefit from as running email campaigns will never force them to break their bank.

Catchy subject lines, persuasive language, and speaking about benefits that the company is going to offer are some vital tips for creating the best email marketing campaigns.

PPC marketing

When thinking of employing digital marketing for eCommerce startups, putting Pay-Per-Click marketing to use is the most important. You can bring more traffic to your website by utilizing the method of search engine advertising. Startups can get hands-on leads that are sales-ready with this robust marketing tool. PPC advertising helps startups in reaching customers at the correct time and with the correct ad.

Only when an interested individual clicks, businesses need to pay that again means high ROI. PPC advertising even offers useful insights & data for sharpening various other marketing tactics.

Content marketing

Whether a startup is functioning in the B2C OR B2B domain, content marketing is a must. While 90% of B2C organizations are dedicated to content marketing, 88% of B2B marketers think of content marketing as a major portion of their various marketing programs.

As a digital marketing startup fabricates useful content, it will help their target audience to get the information they are looking for. This will result in the development of trust & enhancement of conversion rates.

Among the various digital marketing services for startups, content marketing is the most important as it enhances brand visibility and building credibility. Content marketing tactics also help in developing long-lasting relationships with consumers.

Social media marketing

According to a report, almost 90% of marketers agree that social media proposals have led to better exposure for their brands. Social media websites such as Twitter, Facebook & Instagram offer startups the prospects for marketing their services or products to a larger target audience.

A highly effective digital marketing strategy, social media marketing, or SMM enhances traffic & exposure. It helps in getting hands-on loyal customers, enhances search ranking & generates leads.

Thought leadership can be established with this marketing strategy. Of course, there will be an enhancement in sales if Digital Marketing Startups correctly employ all the tactics.

Startups can avail services from an industry-renowned digital marketing company as well for enabling their venture to take flight.

Conclusion

Establishing a booming startup is truly an uphill fight of stern competition in the current business world. But labeling your business as unique and exclusive from the rest of the crowd is possible with the correct Digital Marketing Startups strategies.

The realm of digital marketing is massive and comprises a plethora of elements. Startups must apprehend the intricacies of online marketing for becoming successful business enterprises. Employ our sound and effective digital marketing services as you connect with us today. We will help you in converting your dream into sheer digital reality.

Manan Ghadawala

Authored By Manan Ghadawala

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development companies in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents.


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