Web analytics has been consolidated as one of the most important disciplines for any business that aims to reach a certain profit through the Internet. Along with specialized agencies in the subject, we can note an increase in professionals experts trained as web analysts. Although the work of web analysts is undoubtedly essential to assess information, draw conclusions and reach decisions based on that collection of data, the implement of data analysis tools provides an invaluable aid for professionals that evaluates and manages data. If we talk about what web analytic tools bring to the table, we need to speak about a series of possibilities:
As we can conclude out of this shortlist of features about web analytics is their relevance in nowadays online businesses. However, if we work towards optimizing the principal elements that define our site, we can't ignore the importance of analyzing the performance of users that visit our page. When understanding what users are doing on the web, we can look into every aspect to improve, as to how increasing the number of visitors, how to secure customer loyalty, how content is working based on user interactions...among others. It is well known that Google Analytics represents the best service of web analytics in the market today. The key to the effectivity of this online platform is the possibility of monitoring and measure not only the inbound traffic on our website, but to inform of the efficiency of the website itself along with several pieces of information about visitor activity within the website as the profile of this user. Google Analytics is a very powerful instrument for the marketing industry, and any SEO agency, as a result, over the last few years, Google has developed new improved programs that offer a set of upgraded functionalities compared with the standard Google Analytics program. On this post we focus on the last two programs launched by Google:
The principal improvement introduced by Google Universal Analytics program is to make possible to follow the user's online activity through platforms and devices as customizing their own metrics. The main benefits of this program are the following:
This improved feature of the Google Analytics 360 suite is directed to enhance some Marketing decision-making processes through the collection of data. The improvement offered by this program are these 4:
As we see from above, Google Analytics has revolutionized the concept of website data analysis, improving the access to diverse information and data and allowing professionals of marketing and the Internet to monitor, make decisions and carry out strategies of website development based on a series of retrieved data through online tools and enhanced cutting-edge programs.
Article written by Raquel Rozada, London-based SEO Copywriter