Since you already know that SEO needs a quality link building, you must also understand what back link is. You see, back links are connections that are drawn between two pages of two different websites. Let us say you have a website for your café, and you have linked your services page to the most popular food blogger’s website. This means that the food blogger has a back link from your business. Again, if an affiliate marketer has linked his webpage with your blogs, it means you have a back link from that marketer.
The purpose of creating a back link is to earn a rank in the SERPs. However, sometimes, you need more than just rank. Sometimes, you need more traffic or enhanced brand awareness. Under such scenarios, you cannot use these links to your website, no matter how enticing they sound. But you need to use some relevant links for your content. Plus, you should read the terms and conditions of the website from where you have taken the links.
When you prioritize your website traffic and other facts over the SERP rank, you need to highlight no follow links on your website. These no-follow links will tell the search engine not to count a vote when someone is clicking on the URL and visiting your website.
So, here we will be discussing how the back links can help your business to grow.
If you highlight no follow links on your website, you will enhance your brand’s awareness and it will increase your traffic. Since normal back links can create an issue of authority, it is better to use these no follow links when you have just started with your online business. The links will offer the audience time to become familiar with your business, the brand, and the services that you are offering.
When you are using the search engine page results as a weapon to show your audience how genuine your business is, you need to first show the search engine about your credibility. Therefore, you need to highlight no follow links and use them to build trust and credibility. We understand that rank is also crucial for your online business and you need to build your website with some relevant no-follow links to tank well on search engines.
If you are looking to earn more traffic than rank, then you must highlight no follow links on your website. These links will instruct the search engines not to use other page’s rank to vote on your website. But, these will also give you a chance to get connected with more shared traffic. When a user clicks on your post with no follow link, he or she will be redirected to your website. This way, you can gain more user-driven traffic for your business.
As per the rules of the search engine, a website needs to look natural at first. However, in order to achieve this, you need to highlight no follow and do follow links. The more realistic your website will be, the more you can gain the search engines' trust.
When you highlight no follow links on your website, you create a path to earn more traffic and credibility for your website. So, if you have any form of hesitation about these no follow links go through this article and learn about its perks.