Nowadays, in the era of digitalization, it is vital for our businesses to be visible on the Internet for our customers and potential clients. In order to gain this goal, it is important to use particular marketing tools which can increase the awareness about our product or business in general among the public. One of these tools is SEO. Keep reading to find out what it is and how it can help your business!
First of all, it is essential to understand what Search Engines are. The search engine is a search tool that automatically references web pages on the network using a program called spider or robot. The content of each page is analyzed and the pages are classified in order of relevance - according to the keywords entered by the users.
SEO is an abbreviation of Search engine optimization and stands for natural reference which is strongly linked to search engines. Ranking consists of gaining a good position of our business website in the results pages for certain keywords on the search engines. A great example of the Search engine is Google which we believe, the majority of us are familiar with. SEO designates the optimization of the website for its natural referencing in search engines.
In other words, SEO is a set of techniques that will allow your site to well exist among the millions of other sites on the net and whose objective is to acquire non-paying traffic on the web and these techniques are used to improve the visibility of a site on the search engines.
The aim of this process is to improve the positioning of a web page in search results according to certain keywords related to the main topics of a website. The goal is to properly structure the content and create a network of internal and external links to be well positioned in the results on selected keywords.
Important part of SEO process consists of choosing the right keywords which are words that are used by visitors to search on search engines. In order to gain traffic, it is necessary to use correct keywords and is useful to follow these steps:
To sum up, to grow our business, we need to be accessible for the public. No clients = no income, very easy equation. The truth is that the website without SEO will have exactly zero visits per day, and your investment for the creation of the site will never be paid off. Therefore, it is crucial to think of incorporating SEO at the very beginning, when we start to think of creating the website for our business.
About the author:
Tereza Cervena is a graduate of Master degree in Sales Management and European Studies. Currently works as a Research Assistant at Where am I right now.
Image Credit: Oberlo.com. Available at: oberlo.com/blog/seo-tools