To grow your business in the digital market, search engine optimization is necessary. Interestingly, SEO itself is divided into multiple strategies. From content creation to keyword research, every step plays a significant role in boosting search results.
Among these, link building is an important yet neglected strategy. It can quickly strengthen the website structure and enhance your search engine page rankings. Nevertheless, it requires proper planning and experience for better results. Internal linking is a mandatory approach in this case. Therefore, before proceeding further, let us understand what internal links exactly are.
An internal link refers to a hyperlink that can connect two different pages of the same website. The process of creating such hyperlinks is termed internal linking. To understand it better, you must know that external links are the ones used to connect two web pages from different domains.
Anyone who knows how to do internal linking can enhance the website structure easily. Remember, an ideal architecture lets you reach a web page in less than 4 clicks. By placing internal links appropriately, you can help visitors understand the priority of web pages.
There are multiple ways to form an internal link. For instance, the use of clickable images, anchor text, visible hyperlinks, and buttons. In this article, we have covered the best SEO Internal linking techniques to enhance website growth like a pro.
Every website requires an inappropriate link-building strategy to stay ahead of competitors. With the help of a few internal linking best practices, you can add value to your website. Add these steps to your SEO strategy and wait for positive results.
You must have a descriptive anchor text for the betterment of internal links. Experts always try to add relatable keywords in the anchor text. It explains to a viewer the destination of a hyperlink and helps them decide whether or not to click it.
You can try to use exact match keywords in your anchor text for a better approach. Often professionals create links to important pages. This is because when a hyperlink redirects you to a web page, it also shares the link authority of that page. A higher link authority can add more value to a web page through internal linking.
Also, try to use long tail keywords and their variants for stronger links. Remember, a hyperlink that does not relate to the content of the web page can adversely affect your rankings. Always choose your anchor text wisely as it serves as a contextual connection between two web pages.
Remember that every page on a website has a different page authority. By planning a smart strategy, you can make the most of these web pages. Because hyperlinking tends to share the authority between pages, it is important to know the authority of every web page.
List all the pages of your website as per the authorities. Now you can easily create a hyperlink between relevant pages while making sure that you redirect lower authority pages to those with high link authority.
Link placement is an important part of an SEO strategy. Experts focus on these as they can directly impact search engine page ranking. Remember that customers will not stay on a web page for long unless they find appropriate content. It is why experienced professionals always focus on creating interesting content.
An alternative to this is placing your link on top of the page. It can increase your audience to stay on the website for a longer period. When more people click on a keyword-rich anchor text, Google ranks your website for that particular keyword.
Also, it reduces the bounce rate of your website. To get better results, Consider adding do follow links for internal linking.
Link building is an ideal way to add value to old pages of a website. Content is key to applying this strategy to your online platform. When going through a website audit, Prepare a list of the old and newly published content.
Now focus on the articles and blog posts that were published more than a year ago. Try to add internal links to newly created web pages in these articles. Make sure not to compromise on the relevance of these lines. You can easily add do-follow and no-follow links as per requirement.
Nevertheless, do not overstuff a web page with unnecessary links. Remember, you may add 100+ hyperlinks to a website, including external and internal links. However, a quantity above 100 links will start decreasing the value of your webpage.
Do you know the meaning of a pillar page and a topic cluster? A pillar page is sometimes known as a power page. It refers to a high-level web page with rich content that revolves around a particular topic. Throughout a pillar page are clusters of pages filled with supporting content and subtopics for further details.
To increase the value of your website, you must have potential pillar pages. It is not important to have advanced topics for every power page. Nevertheless, plenty of topic clusters can always strengthen an internal linking strategy. Also, it adds value to your website in the eyes of Google crawlers.
When the website starts to come across changes, its link architecture gets affected. For instance, adding new content and updating old content tends to modify the link structure at times. Also, website owners can change the URL path for plenty of reasons, which can result in breaking internal links.
If you adopt a habit of monitoring your website often, these links will not go unrepaired. When going through a website audit, you must identify and repair such links instantly. Try to prepare a link maintenance strategy to prevent link breakage.
Not doing so can leave an adverse impact on your website. If the site crawlers and visitors start landing on dead pages, the overall value of your website will decrease. Also, it may reduce your website's ranking on Google and other search engines.
Among all the rules of SEO, keep this one in mind. Do not use the same anchor text for different web pages on your website. Often link builders do this mistake and result in confusing Google crawlers. Therefore, prepare a list of anchor texts for every web page to avoid this problem.
Experts recommend the use of descriptive anchor texts to help Google crawlers understand the content of every page. You can use relatable keywords if needed. Whenever Google gets confused between two anchor texts, it considers the first link while ignoring the second.
Do not ignore the importance of internal linking when planning an SEO strategy. By following the above-discussed tips, you can strengthen the link structure of your website at once.
Always remember that strong link building can lead to a greater amount of potential audience and heavy traffic. Besides adding value to your website, these steps can help you provide an extremely satisfying customer experience.