Blogging is a highly effective marketing strategy. All businesses should indulge it right, starting with the choice of relevant topics.
With the increasing online presence of businesses globally, a need for blogging also arises. Blogging is an integral part of building your business’s online presence. Blogging is crucial for attracting people to your website. As an integral part of a marketing strategy, blogging for businesses aims to create content about a service or product they offer to boost its online visibility. There are other valuable benefits of blogging for your business - keep reading to learn more about them.
We will talk about 5 (out of many) benefits of blogging for business. First of all, if done right, blogging boosts website traffic, and it drives conversions. For blogging to be done correctly, you need to choose relevant and trending topics to write about. You need to research the topic well and write factually in a reader-friendly way. You also need to be consistent and professional. Moreover, blogging builds trust with customers. It also reinforces your brand and attracts backlinks to your site. So, if you don’t have a well-ran blogging section on your website, it’s high time you started it!
One of the crucial benefits blogging brings to our business is website traffic. How exactly does it do it? Well, by adding blog posts to your website, you increase the number of pages, thereby expanding your online presence. You also provide more avenues for potential customers to find you. A study was conducted to compare websites that use blogging with those that don’t use it, and the results showed that websites that use blogging have more than 50% of visitors. In practical terms, the more website visitors you have, the higher the chances they will purchase or book something you offer. Any type of business can have a blogging section. For example, if you own a party supplies business in Australia, you can write about unique outdoor party ideas where you can write about how popular a photo booth hire in Sydney is.
Another benefit of blogging is the fact that it drives conversions. It’s essential to keep one thing in mind: blogging doesn’t bring you instant results. For a positive ROI, you must blog regularly for 6 to 12 months. That means that blogs have greater power as they grow, which in fact means that their lifespan is longer than that of ads. More than half of marketers who use blogging as a marketing tool say that it is effective, and more than 10% say that it is one of the investments with the highest return.
It is a well-known fact that people trust most things that are familiar to them. Blogging is an excellent way to let people learn more about you. It is also a better way to do that than ads and landing pages. You can use your blog to answer some of the frequently asked questions and share company news. What’s more, when you share high-quality factual content, people trust you and trust that you are also selling quality products or offering high-end services. It is a great way to showcase expertise, knowledge and innovation. You can also use your blog to provide a free resource by demonstrating its practical use.
Blogs are also a valuable tool for reinforcing your brand. You have the space and freedom to share any kind of content you like. This is a chance to talk about your business. You can use your blog in different ways to reinforce your brand. For instance, you can write about the most popular products, announce an upcoming sale or tease about a new product. The blogging costs are minor, and the results it brings over time are tremendous.
When you start writing for your blog, you also attract backlinks to your website simultaneously. According to some statistics, websites that have a blogging section have 97% more inbound links than those that don’t engage in blogging. To clarify things, an inbound link is the same as a backlink, and it is basically a link that connects other websites to yours. Other businesses decide to give you a backlink in cases you provide insightful and relevant content, in which case they link to your website. This benefits you as someone who reads their blog can quickly come to your blog through that link and eventually to your product or service.
Blogging is a highly effective marketing strategy all businesses should indulge in - what’s important is to know how to do it right, starting with the choice of relevant topics.