Website review

November, 10 2022 06:38:56 PM
To Improve


Title Tag

National Association of Insurance Commissioners
Length: 47 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

The National Association of Insurance Commissioners (NAIC) is the state-based standard-setting organization governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. The NAIC provides expertise, data, and analysis for insurance commissioners to effectively regulate the industry and protect consumers.
Length: 358 character(s)
Meta descriptions contains between 70 and 320 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.


<H1> <H2> <H3> <H4> <H5> <H6>
11 15 0 0 0 0
<H1> Newsroom </H1>
<H1> Meetings & Conference Calls </H1>
<H1> SERFF Assessment </H1>
<H1> Resources </H1>
<H1> Policy </H1>
<H1> Analysis </H1>
<H1> Applications </H1>
<H1> Programs & Affiliates </H1>
<H1> Help </H1>
<H1> Permissions/Requests </H1>
<H1> Contacts </H1>
<H2> Webpost CMS </H2>
<H2> Staffnet </H2>
<H2> Privacy </H2>
<H2> Newsroom </H2>
<H2> Careers </H2>
<H2> About </H2>
<H2> Products </H2>
<H2> Industry </H2>
<H2> Education </H2>
<H2> Consumers </H2>
<H2> Members </H2>
<H2> Committees </H2>
<H2> Capital Markets & Investment Analysis Office </H2>
<H2> Central Office </H2>
<H2> Executive Office </H2>

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

National Association of Insurance Commissioners

The National Association of Insurance Commissioners (NAIC) is the state-based standard-setting organization governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. The NAIC provides expertise, data, and analysis for insurance commissioners to effectively regulate the industry and protect consumers.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 20 images on this web page
False 4 ALT attributes are empty or missing.


Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

  • naic29
  • insurance25
  • international9
  • members8
  • state8
  • news8
  • group8
  • release7
  • program7
  • national7
  • securities7
  • working6
  • capital6
  • full6
  • coverage6
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
naic 29 False True False
insurance 25 True True False
international 9 False False False
members 8 False False True
state 8 False True False
news 8 False False True
group 8 False False False
release 7 False False False
program 7 False False True
national 7 True True False
securities 7 False False False
working 6 False False False
capital 6 False False True
full 6 False False False
coverage 6 False False False
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 10.71%

Text content size 12342 bytes
Total HTML size 115270 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.
True Your webpage is compressed from 113 KB to 27 KB (75.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP does not redirect to

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 149 links including both internal & external links of your site

Anchor Type Follow
ABOUTInternal LinksDofollow
HELPInternal LinksDofollow LinksDofollow
MapInternal LinksDofollow
CommitteesInternal LinksDofollow
MembersInternal LinksDofollow
ProductsInternal LinksDofollow
EducationInternal LinksDofollow
ConsumersInternal LinksDofollow
IndustryInternal LinksDofollow
Executive CommitteeInternal LinksDofollow
Members ListInternal LinksDofollow
Members by ZoneInternal LinksDofollow
Department DirectoryInternal LinksDofollow
Annual ReportInternal LinksDofollow
BylawsInternal LinksDofollow
Meetings & Events CalendarInternal LinksDofollow
MEWA Plan ContactsInternal LinksDofollow
Structure & ActivityInternal LinksDofollow
Committee ListInternal LinksDofollow
ExposuresInternal LinksDofollow
PublicationsInternal LinksDofollow
Compendium: State LawsInternal LinksDofollow
Table of Contents: Model LawsInternal LinksDofollow
Model BulletinsInternal LinksDofollow
CIPR ResourcesInternal LinksDofollow
Key IssuesInternal LinksDofollow
Legislative ReferenceInternal LinksDofollow
CIPR EventsInternal LinksDofollow
CIPR Industry SnapshotsInternal LinksDofollow
Research & Actuarial DepartmentInternal LinksDofollow
Elected/AppointedInternal LinksDofollow
AccreditationInternal LinksDofollow
NewsroomInternal LinksDofollow
NAIC LegalInternal LinksDofollow
Government RelationsInternal LinksDofollow
Securities Valuation Office (SVO)Internal LinksDofollow
Structured Securities Group (SSG)Internal LinksDofollow
Capital Markets BureauInternal LinksDofollow
Automated Valuation Service (AVS)Internal LinksDofollow
Publications (by Category)Internal LinksDofollow
Financial Statement DataInternal LinksDofollow
Proceedings of the NAICInternal LinksDofollow
InsDataInternal LinksDofollow
Account ManagerInternal LinksDofollow
Course ScheduleInternal LinksDofollow
CatalogInternal LinksDofollow
Curriculum ChartInternal LinksDofollow
Technical TrainingInternal LinksDofollow
International TrainingInternal LinksDofollow
NAIC Designation ProgramInternal LinksDofollow
Policies & ProceduresInternal LinksDofollow
FAQInternal LinksDofollow
Catalog of ElectivesInternal LinksDofollow
Glossary of Insurance TermsInternal LinksDofollow
Consumer GuidesInternal LinksDofollow
Participation/RepresentationInternal LinksDofollow
Operations PlanInternal LinksDofollow
Funded RepsInternal LinksDofollow
Unfunded RepsInternal LinksDofollow
Consumer Liaison CommitteeInternal LinksDofollow
Auto InsuranceInternal LinksDofollow
Health InsuranceInternal LinksDofollow
Homeowners InsuranceInternal LinksDofollow
Life InsuranceInternal LinksDofollow
Uniform Certificate (UCAA)Internal LinksDofollow
Company Code ApplicationInternal LinksDofollow
Financial Filing ResourcesInternal LinksDofollow
State InstructionsInternal LinksDofollow
Subsidiary/Controlled/Affiliated (SCA)Internal LinksDofollow
Blanks UpdatesInternal LinksDofollow
Market Conduct (MCAS)Internal LinksDofollow
Participating JurisdictionsInternal LinksDofollow
Participation RequirementsInternal LinksDofollow
MCAS Scorecard RatiosInternal LinksDofollow
MCAS User GuideInternal LinksDofollow
MCAS Blanks Working GroupInternal LinksDofollow
Read Full Consumer AlertInternal LinksDofollow
Request for ProposalInternal LinksDofollow
Read Full News ReleaseInternal LinksDofollow
Read Full News ReleaseInternal LinksDofollow
State Ahead strategic planInternal LinksDofollow
Read Full News ReleaseInternal LinksDofollow
recent surveyInternal LinksDofollow
Read Full News ReleaseInternal LinksDofollow
Draft Minutes for the Summer 2019 National MeetingInternal LinksDofollow
Insurance Summit June 3-7, 2019 Kansas CityInternal LinksDofollow
International Forum May 13-14, 2019 Washington, D.C.Internal LinksDofollow
Group Capital Calculation (E) Working GroupInternal LinksDofollow
Producer Licensing Uniformity (D) Working GroupInternal LinksDofollow
Government Relations (EX) Leadership CouncilInternal LinksDofollow
Conference Call Help | View Full CalendarInternal LinksDofollow
Request for ProposalInternal LinksDofollow
NAIC Responses to Vendor QuestionsInternal LinksDofollow
FinancialInternal LinksDofollow
HealthInternal LinksDofollow
NAIC International Fellows ProgramInternal LinksDofollow
CIPR NewsletterInternal LinksDofollow
Key IssuesInternal LinksDofollow
Innovation & TechnologyInternal LinksDofollow
Healthcare ReformInternal LinksDofollow
Webpost CMSInternal LinksDofollow
PrivacyInternal LinksDofollow
CareersInternal LinksDofollow
Market Conduct Annual Statement (MCAS)Internal LinksDofollow
LibraryInternal LinksDofollow
Exposure DraftsInternal LinksDofollow
InternationalInternal LinksDofollow
(816) 783-8500Internal LinksDofollow LinksDofollow
myNAICExternal LinksDofollow
Insurance Dept DirectoryExternal LinksDofollow
Staff DirectoryExternal LinksDofollow
LibraryExternal LinksDofollow
State Based Systems (SBS)External LinksDofollow
SERFFExternal LinksDofollow
OPTinsExternal LinksDofollow
I-Site +External LinksDofollow
Regulatory Data CollectionExternal LinksDofollow
Producer Registry (NIPR)External LinksDofollow
Compact (IIPRC)External LinksDofollow
Enroll/Log-InExternal LinksDofollow
Life Insurance Policy LocatorExternal LinksDofollow
Consumer Information Source (CIS)External LinksDofollow
Online Fraud Reporting System (OFRS)External LinksDofollow
Rate & Form Filing (SERFF)External LinksDofollow
Registration LinkExternal LinksDofollow
Agenda & MaterialsExternal LinksDofollow
Registration LinkExternal LinksDofollow
AgendaExternal LinksDofollow
Apply Now for Fall 2019 SessionExternal LinksDofollow
SubscribeExternal LinksDofollow
StaffnetExternal LinksDofollow
Life Insurance Policy LocatorExternal LinksDofollow
System for Electronic Rate and Form Filing (SERFF)External LinksDofollow
State Based Systems (SBS)External LinksDofollow
OPTins Premium Tax Payment SystemExternal LinksDofollow
iSite+External LinksDofollow
Submit Help RequestExternal LinksDofollow
Request permission to link to NAIC web contentExternal LinksDofollow
Request permission to reprint NAIC contentExternal LinksDofollow
Request an NAIC Speaker for an EventExternal LinksDofollow LinksDofollow LinksDofollow LinksDofollow LinksDofollow
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

XML Sitemap

Good, you have XML Sitemap file!

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.


Good, you have Robots.txt file!

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.


Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 24 Years, 333 Days

Created Date: 2nd-Dec-1994

Updated Date: 6th-Mar-2018

Expiry Date: 1st-Dec-2022

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: NAIC.ORG
Registry Domain ID: D622729-LROR
Registrar WHOIS Server:
Registrar URL:
Updated Date: 2018-03-06T00:46:25Z
Creation Date: 1994-12-02T05:00:00Z
Registrar Registration Expiration Date: 2022-12-01T05:00:00Z
Registrar Registration Expiration Date:
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Domain Status: clientTransferProhibited
Registrant Organization: N.A.I.C.
Registrant State/Province: MO
Registrant Country: US
Name Server: NS2.NAIC.ORG
Name Server: NS1.NAIC.ORG
Name Server: NS3.NAIC.ORG
DNSSEC: unsigned
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8003337680
URL of the ICANN Whois Inaccuracy Complaint Form https: //
>>> Last update of WHOIS database: 2019-10-31T10:34:56Z <<<
For more information on Whois status codes, please visit https: //
For more information on Whois status codes, please visit https: //
Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy.
The Registrar of Record identified in this output may have an RDDS service that can be queried for additional information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

Length: 4 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,


FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

113 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.35 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.


Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD) Status Already Registered Already Registered Already Registered Already Registered Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status Already Registered Already Registered Already Registered Already Registered Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP Server Location Service Provider United States Level 3 Communications

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

False Too bad, your website has too many CSS files.

True Perfect, your website has few JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.


Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

17,800 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Social Data

Your social media status

Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

$19,128 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

95,625th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

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