October, 29 2019 11:37:00 AM
To Improve


Title Tag

III | We are the trusted source of unique, data-driven insights on insurance to inform and empower consumers.
Length: 109 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

No Description
Length: 0 character(s)
Meta descriptions contains between 70 and 320 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.


<H1> <H2> <H3> <H4> <H5> <H6>
5 2 5 0 5 0
<H1> New and Trending </H1>
<H1> Insight + Analysis </H1>
<H1> Thought Leadership </H1>
<H1> I.I.I. News Wire </H1>
<H1> Events Calendar </H1>
<H2> Sign In </H2>
<H2> Our Promise </H2>
<H3> Insurance: The Basics </H3>
<H3> Research + Data </H3>
<H3> Resource Center </H3>
<H3> Don't Have an Account?Register Now </H3>
<H3> I.I.I. Glossary </H3>
<H5> Main </H5>
<H5> Connect With Us </H5>
<H5> Popular Media </H5>

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

III | We are the trusted source of unique, data-driven insights on insurance to inform and empower consumers.


No Description

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 13 images on this web page
False 13 ALT attributes are empty or missing.


Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

  • insurance19
  • more7
  • facts6
  • article6
  • life5
  • home5
  • industry5
  • about5
  • membership4
  • information4
  • business4
  • homeowners4
  • wildfire3
  • learn3
  • popular3
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
insurance 19 True False True
more 7 False False False
facts 6 False False False
article 6 False False False
life 5 False False False
home 5 False False False
industry 5 False False False
about 5 False False False
membership 4 False False True
information 4 False False False
business 4 False False False
homeowners 4 False False False
wildfire 3 False False False
learn 3 False False False
popular 3 False False True
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 11.68%

Text content size 5939 bytes
Total HTML size 50835 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Oh No! GZIP is not enabled.
False Your webpage size is 50 KB, could be compressed upto 14 KB using GZIP (72.5 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP does not redirect to iii.org

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 91 links including both internal & external links of your site

Anchor Type Follow
http://iii.org/Internal LinksDofollow
Sign InInternal LinksDofollow
Insurance: The BasicsInternal LinksDofollow
About the IndustryInternal LinksDofollow
Auto InsuranceInternal LinksDofollow
Homeowners + Renters InsuranceInternal LinksDofollow
Life InsuranceInternal LinksDofollow
Financial PlanningInternal LinksDofollow
Business InsuranceInternal LinksDofollow
Disasters + PreparednessInternal LinksDofollow
Thought LeadershipInternal LinksDofollow
Other Insurance TopicsInternal LinksDofollow
Research + DataInternal LinksDofollow
AutoInternal LinksDofollow
CatastrophesInternal LinksDofollow
CommercialInternal LinksDofollow
Crime + FraudInternal LinksDofollow
HomeownersInternal LinksDofollow
Insurance IndustryInternal LinksDofollow
Life + HealthInternal LinksDofollow
TechnologyInternal LinksDofollow
Resource CenterInternal LinksDofollow
AppsInternal LinksDofollow
Event CalendarInternal LinksDofollow
I.I.I. GlossaryInternal LinksDofollow
I.I.I. StoreInternal LinksDofollow
Latest StudiesInternal LinksDofollow
NewsroomInternal LinksDofollow
PresentationsInternal LinksDofollow
PublicationsInternal LinksDofollow
The I.I.I. Insurance BlogInternal LinksDofollow
Video LibraryInternal LinksDofollow
Register for a Member AccountInternal LinksDofollow
Conceptos Básicos de SegurosInternal LinksDofollow
AutomobileInternal LinksDofollow
Home + RentersInternal LinksDofollow
ClaimsInternal LinksDofollow
FraudInternal LinksDofollow
HurricaneInternal LinksDofollow
AutomobileInternal LinksDofollow
Home + RentersInternal LinksDofollow
The BasicsInternal LinksDofollow
Disaster + PreparationInternal LinksDofollow
Life InsuranceInternal LinksDofollow
Forgot Password?Internal LinksDofollow
Learn MoreInternal LinksDofollow
How to protect yourself and your home from fireInternal LinksDofollow
How to file wildfire damage claimsInternal LinksDofollow
How TRIA would handle another 9/11Internal LinksDofollow
Wildfire evacuation: What to take?Internal LinksDofollow
Wildfire response: A conversation with a fire chiefInternal LinksDofollow
http://iii.org/article/settling-insurance-claims-after-a-disasterInternal LinksDofollow
http://iii.org/article/understanding-business-owners-policies-bopsInternal LinksDofollow
http://iii.org/article/8-smart-steps-for-buying-life-insuranceInternal LinksDofollow
http://iii.org/article/your-renters-insurance-guideInternal LinksDofollow
http://www.iii.org/insuranceindustryblog/travel-company-collapse-offers-lessons-in-risk/Internal LinksDofollow
http://iii.org/article/2019-commentary-on-first-half-financial-resultsInternal LinksDofollow
http://iii.org/fact-statistic/facts-statistics-tornadoes-and-thunderstormsInternal LinksDofollow
http://iii.org/presentation/iii-economic-snapshot-quarterly-p-c-industry-snapshot-101519Internal LinksDofollow
http://iii.org/presentation/industry-update-yesterday-today-and-tomorrow-091019Internal LinksDofollow
http://iii.org/white-paper/insurance-rating-variables-what-they-are-and-why-they-matter-072419Internal LinksDofollow
Facts + Statistics: WildfiresInternal LinksDofollow
Nine ways to lower your auto insurance costsInternal LinksDofollow
Facts + Statistics: Pet statisticsInternal LinksDofollow
Understanding the insurance claims payment processInternal LinksDofollow
Facts + Statistics: Identity theft and cybercrimeInternal LinksDofollow
Facts Statistics: WildfiresInternal LinksDofollow
Commercial general liability insuranceInternal LinksDofollow
How to create a home inventoryInternal LinksDofollow
Understanding your insurance deductiblesInternal LinksDofollow
10 questions to help assess your changing insurance needsInternal LinksDofollow
https://www.iii.org/resource-center/latest-studiesInternal LinksDofollow
https://www.iii.org/insuranceindustryblogInternal LinksDofollow
https://www.iii.org/publications/2019-insurance-fact-bookInternal LinksDofollow
Media Advisory: I.I.I. Experts Are Able to Discuss the Insurance Implications of California’s Wildfires Amid Statewide EmergencyInternal LinksDofollow
Homeowners Need to be Prepared, Not Scared, As Halloween NearsInternal LinksDofollow
Industry DirectoryInternal LinksDofollow
PermissionsInternal LinksDofollow
Privacy PolicyInternal LinksDofollow
Site MapInternal LinksDofollow
Terms of UseInternal LinksDofollow
Learn More About MembershipExternal LinksDofollow
https://www.facebook.com/iiiorg/External LinksDofollow
https://twitter.com/iiiorgExternal LinksDofollow
https://www.youtube.com/user/iiivideoExternal LinksDofollow
https://www.linkedin.com/company/insurance-information-instituteExternal LinksDofollow
Registration now open for Joint Industry Forum 2020External LinksDofollow
Insurance Information InstituteExternal LinksDofollow
WebsiteExternal LinksDofollow
WebsiteExternal LinksDofollow
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

XML Sitemap

Good, you have XML Sitemap file!

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.


Good, you have Robots.txt file!

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.


Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 24 Years, 275 Days

Created Date: 27th-Jan-1995

Updated Date: 2nd-Apr-2018

Expiry Date: 28th-Jan-2022

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: III.ORG
Registry Domain ID: D1121661-LROR
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://www.networksolutions.com
Updated Date: 2018-04-02T17:02:15Z
Creation Date: 1995-01-27T05:00:00Z
Registrar Registration Expiration Date: 2022-01-28T05:00:00Z
Registrar Registration Expiration Date:
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registrant Organization: Insurance Information Institute
Registrant State/Province: NY
Registrant Country: US
Name Server: NS91.WORLDNIC.COM
Name Server: NS92.WORLDNIC.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8003337680
URL of the ICANN Whois Inaccuracy Complaint Form https: //www.icann.org/wicf/)
>>> Last update of WHOIS database: 2019-10-29T05:36:18Z <<<
For more information on Whois status codes, please visit https: //www.icann.org/resources/pages/epp-status-codes-2014-06-16-en
For more information on Whois status codes, please visit https: //icann.org/epp
Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy.
The Registrar of Record identified in this output may have an RDDS service that can be queried for additional information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 93/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.


Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).


FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

50 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.76 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.


Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD) Status
iii.com Already Registered
iii.net Already Registered
iii.biz Already Registered
iii.io Already Registered
iii.info Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
i.org Already Registered
uii.org Already Registered
jii.org Already Registered
kii.org Already Registered
lii.org Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP Server Location Service Provider United States Rackspace Hosting

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

True Perfect, your website has few CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.


Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

12,300 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Social Data

Your social media status

Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

$25,008 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

87,728th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.


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