Website review

October, 29 2019 01:01:40 PM
To Improve


Title Tag

Get 2020 health coverage. Health Insurance Marketplace |
Length: 71 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Official site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.
Length: 137 character(s)
Meta descriptions contains between 70 and 320 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.


<H1> <H2> <H3> <H4> <H5> <H6>
2 9 4 0 0 0
<H1> Preview 2020 plans & prices now! </H1>
<H1> Sign up for updates & reminders from </H1>
<H2> STILL NEED '19 PLAN? </H2>
<H2> Get important news & updates </H2>
<H2> Blog </H2>
<H2> Footer </H2>
<H2> Your information contains error(s): </H2>
<H2> Your information contains error(s): </H2>
<H3> Resources </H3>
<H3> Connect With Us </H3>
<H3> Resources </H3>
<H3> Connect With Us </H3>

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Get 2020 health coverage. Health Insurance Marketplace |

Official site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 3 images on this web page
False 1 ALT attributes are empty or missing.


Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

  • coverage13
  • plans11
  • health10
  • email9
  • policy8
  • information8
  • enrollment7
  • about7
  • shop7
  • address7
  • cancel6
  • find6
  • mobile6
  • local6
  • updates6
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
coverage 13 True True False
plans 11 False False True
health 10 True True True
email 9 False False False
policy 8 False False False
information 8 False False True
enrollment 7 False False False
about 7 False False False
shop 7 False False False
address 7 False False False
cancel 6 False False False
find 6 False False True
mobile 6 False False False
local 6 False False True
updates 6 False False True
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 10.84%

Text content size 8070 bytes
Total HTML size 74452 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.
True Your webpage is compressed from 72 KB to 12 KB (83.4 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP does not redirect to

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 110 links including both internal & external links of your site

Anchor Type Follow LinksDofollow
EspañolInternal LinksDofollow
Log inInternal LinksDofollow
Get CoverageInternal LinksDofollow
Keep or Update Your PlanInternal LinksDofollow
See TopicsInternal LinksDofollow
Get AnswersInternal LinksDofollow
Get ready to apply for 2020Internal LinksDofollow
2020 dates & deadlinesInternal LinksDofollow
See if you qualify for a Special Enrollment PeriodInternal LinksDofollow
Coverage options outside Open EnrollmentInternal LinksDofollow
Marketplace tipsInternal LinksDofollow
Dental coverageInternal LinksDofollow
Medicaid & CHIPInternal LinksDofollow
How to apply and enrollInternal LinksDofollow
Picking a planInternal LinksDofollow
Change/update plans for 2020Internal LinksDofollow
Cancel a planInternal LinksDofollow
Learn about automatic renewalInternal LinksDofollow
See if you'll saveInternal LinksDofollow
Save on your premiumsInternal LinksDofollow
Cost-sharing reductionsInternal LinksDofollow
High Deductible Health PlansInternal LinksDofollow
Use your coverageInternal LinksDofollow
Estimate incomeInternal LinksDofollow
Get login helpInternal LinksDofollow
Submit requested documentsInternal LinksDofollow
Appeal a Marketplace decisionInternal LinksDofollow
Confirm your Special Enrollment PeriodInternal LinksDofollow
Pay premium & check coverage statusInternal LinksDofollow
Just had a baby or adoptedInternal LinksDofollow
Are under 30Internal LinksDofollow
Have/offered job-based insuranceInternal LinksDofollow
Are self-employedInternal LinksDofollow
Are unemployedInternal LinksDofollow
Qualify for MedicareInternal LinksDofollow
Health care & taxesInternal LinksDofollow
The penalty for not having coverage in 2018 & earlierInternal LinksDofollow
Exemptions in 2018 & earlierInternal LinksDofollow
2019 exemptions & Catastrophic plansInternal LinksDofollow
Why use the SHOP Marketplace?Internal LinksDofollow
Small Business Health Insurance Tax CreditInternal LinksDofollow
How to work with an agent or brokerInternal LinksDofollow
Insurance for multiple locations & businessesInternal LinksDofollow
Minimum participation ratesInternal LinksDofollow
Appeal a SHOP Marketplace decisionInternal LinksDofollow
Additional resources for employersInternal LinksDofollow
Tools & calculatorsInternal LinksDofollow
See SHOP plans & pricesInternal LinksDofollow
Tax credit estimatorInternal LinksDofollow
FTE employee calculatorInternal LinksDofollow
How to register with SHOPInternal LinksDofollow
How to sell SHOP coverageInternal LinksDofollow
Additional resources for agents & brokersInternal LinksDofollow
Exploring coverage options for small businessesInternal LinksDofollow
How to get covered if you're a sole proprietorInternal LinksDofollow
How the ACA affects small businessesInternal LinksDofollow
Browse All Topics >Internal LinksDofollow
Preview 2020 plans & prices now Enroll as soon as Friday, November 1, 2019. Open Enrollment ends Sunday, December 15, 2019. Compare plans now.Internal LinksDofollow
Learn moreInternal LinksDofollow
See fast tipsInternal LinksDofollow
Privacy PolicyInternal LinksDofollow BlogInternal LinksDofollow
October 25 Preview 2020 plans and prices today!Internal LinksDofollow
October 17 Things to know about picking a plan before Nov. 1Internal LinksDofollow
For ResearchersInternal LinksDofollow
Information in other languagesInternal LinksDofollow
Questions? Call 1-800-318-2596Internal LinksDofollow
GlossaryInternal LinksDofollow
Contact UsInternal LinksDofollow
ArchiveInternal LinksDofollow
Linking PolicyInternal LinksDofollow
Using This SiteInternal LinksDofollow
中文Internal LinksDofollow
KreyòlInternal LinksDofollow
FrançaisInternal LinksDofollow
DeutschInternal LinksDofollow
ગુજરાતીInternal LinksDofollow
हिंदीInternal LinksDofollow
ItalianoInternal LinksDofollow
日本語Internal LinksDofollow
한국어Internal LinksDofollow
PolskiInternal LinksDofollow
PortuguêsInternal LinksDofollow
РусскийInternal LinksDofollow
EspañolInternal LinksDofollow
TagalogInternal LinksDofollow
tiếng việtInternal LinksDofollow
Find local helpExternal LinksDofollow
Verify your eligibility for SHOPExternal LinksDofollow
Find Local Help toolExternal LinksDofollow
About the Affordable Care ActExternal LinksDofollow
Regulatory and Policy InformationExternal LinksDofollow
For Navigators, Assisters & PartnersExternal LinksDofollow
For Agents & BrokersExternal LinksDofollow
For the MediaExternal LinksDofollow
For StatesExternal LinksDofollow
FacebookExternal LinksDofollow
TwitterExternal LinksDofollow
YouTubeExternal LinksDofollow
Google+External LinksDofollow
Nondiscrimination / AccessibilityExternal LinksDofollow
Plain WritingExternal LinksDofollow
HHS.govExternal LinksDofollow
Whitehouse.govExternal LinksDofollow
USA.govExternal LinksDofollow
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

XML Sitemap

Good, you have XML Sitemap file!

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.


Good, you have Robots.txt file!

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.


Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: 29th-Oct-2019

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

% DOTGOV WHOIS Server ready
Status: ACTIVE
>>> Last update of whois database: 2019-10-29T07:01:46Z <<<
Please be advised that this whois server only contains information pertaining
to the .GOV domain. For information for other domains please use the whois
server at RS.INTERNIC.NET.
WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

Length: 10 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,


FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

72 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.5 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.


Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD) Status Already Registered Already Registered Already Registered Already Registered Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status Already Registered Already Registered Already Registered Already Registered Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP Server Location Service Provider Netherlands Akamai Technologies

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

True Perfect, your website has few CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

6,580 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Social Data

Your social media status

Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

$266,664 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

8,384th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.


Try New Site

Search Free SEO Tools

Download SEO Tools Android App

Recent Posts