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dal.ca Website SEO Report


The website dal.ca was reviewed on November, 14 2024 07:30:12 PM and received an SEO score of 75 out of 100 by Turbo SEO Tools based on multiple ranking factors, including technical SEO, on-page optimization, mobile usability, and performance. This analysis helps identify areas where dal.ca is doing well and where it can improve to boost visibility in search engines like Google. Try our Technical SEO Tools and SEO Audit Tools to fix all issues.

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November, 14 2024 07:30:12 PM
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Title Tag

Dalhousie University
Length: 20 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

With campuses located in Halifax and Truro, NS, Dalhousie is a research-intensive university offering over 200 degrees in 13 diverse faculties.
Length: 143 character(s)
Meta descriptions contains between 70 and 160 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1> <H2> <H3> <H4> <H5> <H6>
1 16 4 0 0 0
<H1> Welcome to Dalhousie </H1>
<H2> Go to </H2>
<H2> Info for </H2>
<H2> Login </H2>
<H2> Where your story begins. </H2>
<H2> Research & Innovation </H2>
<H2> Student experience </H2>
<H2> Dal News </H2>
<H2> Dr. Rita Orji wins Arthur B. McDonald Fellowship, NSERC's most prestigious prize for early‑career researchers </H2>
<H2> A former student's sacrifice: Mud‑stained newspaper chronicles story of the first Dalhousian killed in The Great War </H2>
<H2> From base to books: Dalhousie students reflect on Remembrance Day as soldiers and scholars </H2>
<H2> New doctoral scholarship program to expand PhD opportunities and research impact at Dalhousie </H2>
<H2> Meet Dr. Shannon Johnson & Dr. Alissa Pencer: Psychologists and co‑directors at Dal's Centre for Psychological Health </H2>
<H2> Dalhousie's campaign for transformational change </H2>
<H2> What's Happening </H2>
<H2> Our location </H2>
<H2> Where ambition meets opportunity </H2>
<H3> International students </H3>
<H3> The 2024 Stanfield Conversation: The US Election and Democracy’s Global Fate </H3>
<H3> Book your appointment for the flu shot clinics in Halifax and Truro </H3>
<H3> The Fall 2024 exam schedule for Halifax and Truro campuses </H3>
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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Dalhousie University

dal.ca/

With campuses located in Halifax and Truro, NS, Dalhousie is a research-intensive university offering over 200 degrees in 13 diverse faculties.


This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 17 images on this web page
True No ALT attributes are empty or missing.


Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

  • dalhousie13
  • campus11
  • students10
  • research8
  • nova7
  • academic7
  • university6
  • student6
  • global5
  • events4
  • libraries4
  • info4
  • media4
  • login4
  • international4
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
dalhousie 13 True True True
campus 11 False True True
students 10 False False True
research 8 False True True
nova 7 False False True
academic 7 False False False
university 6 True True False
student 6 False False True
global 5 False False True
events 4 False False False
libraries 4 False False False
info 4 False False True
media 4 False False False
login 4 False False True
international 4 False False True
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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 5.85%

Text content size 6993 bytes
Total HTML size 119542 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.
True Your webpage is compressed from 117 KB to 15 KB (87.3 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

Yes your domain IP 129.173.31.187 redirected to dal.ca

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 138 links including both internal & external links of your site

Anchor Type Follow
Campus MapsInternal LinksDofollow
Campus ToursInternal LinksDofollow
New StudentsInternal LinksDofollow
Current StudentsInternal LinksDofollow
Faculty and StaffInternal LinksDofollow
AlumniInternal LinksDofollow
DonorsInternal LinksDofollow
CommunityInternal LinksDofollow
EmployersInternal LinksDofollow
MediaInternal LinksDofollow
BrightspaceInternal LinksDofollow
http://dal.ca/Internal LinksDofollow
International StudentsInternal LinksDofollow
AboutInternal LinksDofollow
Mission, vision, and valuesInternal LinksDofollow
Strategic planInternal LinksDofollow
Impact on Global GoalsInternal LinksDofollow
Equity, diversity, inclusion and accessibilityInternal LinksDofollow
SustainabilityInternal LinksDofollow
Facts, figures and rankingsInternal LinksDofollow
Dal and the communityInternal LinksDofollow
Global RelationsInternal LinksDofollow
Respectful discourseInternal LinksDofollow
Mi'kmaq and Indigenous RelationsInternal LinksDofollow
African Nova Scotian connectionsInternal LinksDofollow
Leadership and governanceInternal LinksDofollow
Our leadershipInternal LinksDofollow
Governing bodiesInternal LinksDofollow
Academic integrityInternal LinksDofollow
University policiesInternal LinksDofollow
Our storyInternal LinksDofollow
TraditionsInternal LinksDofollow
HistoryInternal LinksDofollow
The Dal BrandInternal LinksDofollow
Campus locationsInternal LinksDofollow
HalifaxInternal LinksDofollow
Truro and Bible HillInternal LinksDofollow
Saint JohnInternal LinksDofollow
YarmouthInternal LinksDofollow
Getting to campusInternal LinksDofollow
Future of CampusesInternal LinksDofollow
Contact usInternal LinksDofollow
Social Media DirectoryInternal LinksDofollow
StudyInternal LinksDofollow
Why DalInternal LinksDofollow
Guides and viewbooksInternal LinksDofollow
Student storiesInternal LinksDofollow
Explore ProgramsInternal LinksDofollow
Undergraduate programsInternal LinksDofollow
Graduate & Professional programsInternal LinksDofollow
Non-degree programsInternal LinksDofollow
FacultiesInternal LinksDofollow
AgricultureInternal LinksDofollow
Architecture and PlanningInternal LinksDofollow
Arts and Social SciencesInternal LinksDofollow
Computer ScienceInternal LinksDofollow
DentistryInternal LinksDofollow
EngineeringInternal LinksDofollow
Graduate StudiesInternal LinksDofollow
HealthInternal LinksDofollow
LawInternal LinksDofollow
ManagementInternal LinksDofollow
Open Learning and Career DevelopmentInternal LinksDofollow
ScienceInternal LinksDofollow
Your academic journeyInternal LinksDofollow
GlossaryInternal LinksDofollow
Ways to learnInternal LinksDofollow
Upgrading and pathway programsInternal LinksDofollow
CertificatesInternal LinksDofollow
Truro Start ProgramInternal LinksDofollow
Work integrated learning and cooperative educationInternal LinksDofollow
Plan your degreeInternal LinksDofollow
Important datesInternal LinksDofollow
Exams, grades, and transcriptsInternal LinksDofollow
Academic calendarsInternal LinksDofollow
Academic timetableInternal LinksDofollow
Register for coursesInternal LinksDofollow
Registrar’s OfficeInternal LinksDofollow
Enrolment reports and dataInternal LinksDofollow
Wayne Paquet Indispensible Service AwardInternal LinksDofollow
ConvocationInternal LinksDofollow
AdmissionsInternal LinksDofollow
How to applyInternal LinksDofollow
Undergraduate admissionsInternal LinksDofollow
Graduate and professional program admissionsInternal LinksDofollow
Open house and toursInternal LinksDofollow
Money MattersInternal LinksDofollow
Scholarships and financial aidInternal LinksDofollow
Dates and deadlinesInternal LinksDofollow
Contact your advisorInternal LinksDofollow
Campus LifeInternal LinksDofollow
LibrariesInternal LinksDofollow
Research & InnovationInternal LinksDofollow
News & EventsInternal LinksDofollow
Find a ProgramInternal LinksDofollow
Admissions & CostInternal LinksDofollow
Apply to study at DalInternal LinksDofollow
Important DatesInternal LinksDofollow
Information for international studentsInternal LinksDofollow
International centreInternal LinksDofollow
Research & Innovation at DalInternal LinksDofollow
Strategic research clustersInternal LinksDofollow
Transforming climate actionInternal LinksDofollow
Campus lifeInternal LinksDofollow
Information for new studentsInternal LinksDofollow
Dr. Rita Orji wins Arthur B. McDonald Fellowship, NSERC's most prestigious prize for early‑career researchersInternal LinksDofollow
A former student's sacrifice: Mud‑stained newspaper chronicles story of the first Dalhousian killed in The Great WarInternal LinksDofollow
From base to books: Dalhousie students reflect on Remembrance Day as soldiers and scholarsInternal LinksDofollow
New doctoral scholarship program to expand PhD opportunities and research impact at DalhousieInternal LinksDofollow
Meet Dr. Shannon Johnson & Dr. Alissa Pencer: Psychologists and co‑directors at Dal's Centre for Psychological HealthInternal LinksDofollow
Go to all newsInternal LinksDofollow
Explore the campaignInternal LinksDofollow
November 20, 7-9pm The 2024 Stanfield Conversation: The US Election and Democracy’s Global FateInternal LinksDofollow
Clinics open Oct 21 - Nov 18 Book your appointment for the flu shot clinics in Halifax and TruroInternal LinksDofollow
Exams run December 6 - 17 The Fall 2024 exam schedule for Halifax and Truro campusesInternal LinksDofollow
Campus toursInternal LinksDofollow
1-902-494-2211Internal LinksDofollow
Maps and DirectionInternal LinksDofollow
View the full land acknowledgement statementInternal LinksDofollow
View our African Nova Scotian acknowledgementInternal LinksDofollow
Web accessibility statementInternal LinksDofollow
Website feedbackInternal LinksDofollow
Privacy StatementInternal LinksDofollow
Terms of UseInternal LinksDofollow
DonateExternal LinksDofollow
People DirectoryExternal LinksDofollow
EventsExternal LinksDofollow
LibrariesExternal LinksDofollow
myDalExternal LinksDofollow
DalOnlineExternal LinksDofollow
DalUExternal LinksDofollow
OpenDalExternal LinksDofollow
Get help with your loginExternal LinksDofollow
MedicineExternal LinksDofollow
Give todayExternal LinksDofollow
https://www.youtube.com/watch?v=1t9CD2bzc8MExternal LinksDofollow
Careers at DalhousieExternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

XML Sitemap

Good, you have XML Sitemap file!
http://dal.ca/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://dal.ca/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: dal.ca
Registry Domain ID: D8510-CIRA
Registrar WHOIS Server: whois.ca.fury.ca
Registrar URL: www.webnames.ca
Updated Date: 2024-10-14T15:02:48Z
Creation Date: 2000-10-25T16:31:28Z
Registry Expiry Date: 2030-06-18T04:00:00Z
Registrar: Webnames.ca Inc.
Registrar IANA ID: 456
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8662217878
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: R16500-CIRA
Registrant Name: Jay Pasemko
Registrant Organization: Dalhousie University
Registrant Street: 1322 Robie Street PO Box 15000
Registrant City: Halifax
Registrant State/Province: NS
Registrant Postal Code: B3H4R2
Registrant Country: CA
Registrant Phone: +1.9024560919
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID: C874475-CIRA
Admin Name: Jay Pasemko
Admin Organization: Dalhousie University
Admin Street: 1322 Robie Street PO Box 15000
Admin City: Halifax
Admin State/Province: NS
Admin Postal Code: B3H4R2
Admin Country: CA
Admin Phone: +1.9024560919
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID: C874476-CIRA
Tech Name: Sanjoy Chowdhury
Tech Organization: Dalhousie University
Tech Street: PO Box 15000 6225 University Ave
Tech City: Halifax
Tech State/Province: NS
Tech Postal Code: B3H4H2
Tech Country: CA
Tech Phone: +1.9024947810
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: [email protected]
Registry Billing ID:
Billing Name:
Billing Organization:
Billing Street:
Billing City:
Billing State/Province:
Billing Postal Code:
Billing Country:
Billing Phone:
Billing Phone Ext:
Billing Fax:
Billing Fax Ext:
Billing Email:
Name Server: ns1.d-zone.ca
Name Server: ns2.d-zone.ca
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2024-11-14T14:00:27Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

%
% Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal
% Notice, available at http://www.cira.ca/legal-notice/?lang=en
%
% (c) 2024 Canadian Internet Registration Authority, (http://www.cira.ca/)
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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View


The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

URL

http://dal.ca
Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

117 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.18 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD) Status
dal.com Already Registered
dal.net Already Registered
dal.org Already Registered
dal.biz Already Registered
dal.io Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
xal.ca Already Registered
sal.ca Already Registered
wal.ca Already Registered
eal.ca Already Registered
ral.ca Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP Server Location Service Provider
129.173.31.187 Unavailable Unavailable

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

True Perfect, your website has few CSS files.

True Perfect, your website has few JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

307,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

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Social Data

Your social media status




Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

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Traffic Rank

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Visitors Localization

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