What is the ideal keyword density of a page?

Keyword density refers to how often a target keyword appears on a page compared to the total word count, expressed as a percentage. While it was once a major ranking factor, modern search engines focus more on context, intent, and content quality than on strict percentages.

Short Answer

There is no fixed “ideal” keyword density today. However, a natural range of approximately 0.5% to 2% is generally safe and effective for most pages.

Recommended Keyword Density Range

• 0.5% – 1%: 
  Best for long-form, informational content. Keeps language natural and readable.
• 1% – 2%
  Common for commercial or SEO-focused pages, provided the keyword fits naturally.
• Above 2%
  Risky. May look forced and can reduce readability or trigger keyword stuffing concerns.

What Matters More Than Density

Modern SEO evaluates relevance using multiple signals:

• Search intent match (does the content answer the query?)
• Semantic keywords and synonyms
• Topical coverage (depth and completeness)
• Natural language flow
• User engagement metrics

Because of this, a page with lower keyword density can still rank well if it clearly satisfies user intent.

Best Practices for Keyword Usage

Place the main keyword in:

• Title tag
• Meta description
• URL (if appropriate)
• One H1 heading
• One or two H2 headings
• First 100–150 words

Use variations and related terms instead of repeating the exact phrase.

Write for humans first, search engines second.

Practical Example

For a 1,000-word article:

• 5–10 uses = ~0.5%–1% (very natural)
• 10–20 uses = ~1%–2% (SEO-focused but safe)

Anything beyond that should be justified by context, not optimization goals.

Final Recommendation

Do not optimize for a number. Optimize for clarity, usefulness, and intent. If the keyword fits naturally, your density is already correct.

Source: Google Webmasters