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insurance.pa.gov Website SEO Report


The website insurance.pa.gov was reviewed on October, 26 2024 03:07:00 PM and received an SEO score of 39 out of 100 by Turbo SEO Tools based on multiple ranking factors, including technical SEO, on-page optimization, mobile usability, and performance. This analysis helps identify areas where insurance.pa.gov is doing well and where it can improve to boost visibility in search engines like Google. Try our Technical SEO Tools and SEO Audit Tools to fix all issues.

SEO Tip of the Day

Your SEO Tip of the DayMake sure all local SEO elements (NAP) are mobile-friendly.


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October, 26 2024 03:07:00 PM
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Title Tag

Pennsylvania Insurance Department Home
Length: 109 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

No Description
Length: 0 character(s)
Meta descriptions contains between 70 and 160 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1> <H2> <H3> <H4> <H5> <H6>
6 1 3 0 0 0
<H1> </H1>
<H1> Key Services </H1>
<H1> Press Releases </H1>
<H1> Consumer Corner </H1>
<H1> CONSUMER ALERTS </H1>
<H1> Did You Know? </H1>
<H2> </H2>
<H3> is in </H3>
<H3> is in </H3>
<H3> is in </H3>
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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Pennsylvania Insurance Department Home

insurance.pa.gov/

No Description


This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 19 images on this web page
False 1 ALT attributes are empty or missing.

/_layouts/15/images/spcommon.png?rev=23

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

  • insurance14
  • rate10
  • health9
  • pennsylvania6
  • file5
  • department5
  • online4
  • liquidation4
  • services4
  • industry3
  • consumer3
  • laws3
  • minutes3
  • days3
  • announces3
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
insurance 14 True False False
rate 10 False False False
health 9 False False False
pennsylvania 6 True False False
file 5 False False False
department 5 True False False
online 4 False False False
liquidation 4 False False False
services 4 False False True
industry 3 False False False
consumer 3 False False True
laws 3 False False False
minutes 3 False False False
days 3 False False False
announces 3 False False False
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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 4.44%

Text content size 6304 bytes
Total HTML size 141984 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.
True Your webpage is compressed from 139 KB to 30 KB (78.5 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 63.241.232.211 does not redirect to insurance.pa.gov

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 133 links including both internal & external links of your site

Anchor Type Follow
PID Pennsylvania Insurance DepartmentInternal LinksDofollow
CoverageInternal LinksDofollow
Auto InsuranceInternal LinksDofollow
BusinessInternal LinksDofollow
Continuing CareInternal LinksDofollow
FloodInternal LinksDofollow
HealthInternal LinksDofollow
HomeownersInternal LinksDofollow
LifeInternal LinksDofollow
Long-Term CareInternal LinksDofollow
Pet InsuranceInternal LinksDofollow
Renters InsuranceInternal LinksDofollow
ConsumersInternal LinksDofollow
ACA Health Rate FilingsInternal LinksDofollow
Consumer Services Online FAQInternal LinksDofollow
CybersecurityInternal LinksDofollow
File a ComplaintInternal LinksDofollow
Find Insurance ProfessionalInternal LinksDofollow
How to Choose a CompanyInternal LinksDofollow
Liquidation & RehabInternal LinksDofollow
Long Term Care Rate FilingsInternal LinksDofollow
Other Health Rate FilingsInternal LinksDofollow
Property & Casualty FilingsInternal LinksDofollow
CompaniesInternal LinksDofollow
Doing BusinessInternal LinksDofollow
Change ProfileInternal LinksDofollow
Filing RequirementsInternal LinksDofollow
Product & Rate InfoInternal LinksDofollow
Industry ActivityInternal LinksDofollow
LicenseesInternal LinksDofollow
Before You ApplyInternal LinksDofollow
How To ApplyInternal LinksDofollow
Maintain Your LicenseInternal LinksDofollow
Online ServicesInternal LinksDofollow
Appointment InfoInternal LinksDofollow
NavigatorsInternal LinksDofollow
Print Your LicenseInternal LinksDofollow
Pharmacy Benefit ManagersInternal LinksDofollow
RegulationInternal LinksDofollow
Administrative Hearings OfficeInternal LinksDofollow
Laws & RegulationsInternal LinksDofollow
Market Action Vendor ResourcesInternal LinksDofollow
Regulatory ActionsInternal LinksDofollow
CAT FundInternal LinksDofollow
MCAREInternal LinksDofollow
Workers' CompensationInternal LinksDofollow
SearchInternal LinksDofollow
CoverageInternal LinksDofollow
NewsroomInternal LinksDofollow
Special FundsInternal LinksDofollow
2020 Health Rate FilingsInternal LinksDofollow
State-Based Exchange InfoInternal LinksDofollow
Ask a Question or File a ComplaintInternal LinksDofollow
 Internal LinksDofollow
 Internal LinksDofollow
 Internal LinksDofollow
 Internal LinksDofollow
How to Shop for Health InsuranceInternal LinksDofollow
Know Your Rights: Mental Health and Substance Use Disorder CoverageInternal LinksDofollow
Policy, Laws & RegulationsInternal LinksDofollow
Public HearingInternal LinksDofollow
Regulatory ActionsInternal LinksDofollow
Services for Licensees Internal LinksDofollow
http://insurance.pa.gov/Consumers/HealthInsuranceFilings/Pages/Rating-Area-Charts.aspxInternal LinksDofollow
http://insurance.pa.gov/Pages/Landing-Insurance-Health.aspxInternal LinksDofollow
http://insurance.pa.gov/Pages/Landing-Insurance-Life.aspxInternal LinksDofollow
LifeInternal LinksDofollow
http://insurance.pa.gov/Pages/Landing-Insurance-Auto.aspxInternal LinksDofollow
AutoInternal LinksDofollow
BusinessInternal LinksDofollow
http://insurance.pa.gov/Consumers/Pages/Senior-Insurance-Insights.aspxInternal LinksDofollow
http://insurance.pa.gov/Pages/Landing-Insurance-Home.aspxInternal LinksDofollow
HomeInternal LinksDofollow
Long-term CareInternal LinksDofollow
http://insurance.pa.gov/Coverage/Pages/Flood.aspxInternal LinksDofollow
http://insurance.pa.gov/Pages/default.aspx#Internal LinksDofollow
Young AdultsInternal LinksDofollow
hereInternal LinksDofollow
View More Consumer AlertsInternal LinksDofollow
Home Protection ChecklistInternal LinksDofollow
View More Did You Know'sInternal LinksDofollow
Jessica K. Altman, CommissionerInternal LinksDofollow
Learn more about the Pennsylvania Insurance DepartmentInternal LinksDofollow
Department Office NumbersInternal LinksDofollow
Special FundsInternal LinksDofollow
http://www.pa.gov/External LinksDofollow
USTIFExternal LinksDofollow
FacebookExternal LinksDofollow
TwitterExternal LinksDofollow
Contact UsExternal LinksDofollow
Vacation Home Protection TipsExternal LinksDofollow
 External LinksDofollow
Find a Continuing Care FacilityExternal LinksDofollow
New Resident ResourcesExternal LinksDofollow
Wolf Administration Announces 2020 ACA Health Insurance Rates, Highlights More Options for PennsylvaniansExternal LinksDofollow
Insurance Department Partners with Industry Advocates to Produce Health Insurance Literacy Videos: Announces Digital Campaign for October; Health Literacy MonthExternal LinksDofollow
Insurance Department Adds New Carriers to Medication-Assisted Treatment AgreementExternal LinksDofollow
Wolf Administration to Distribute Free Naloxone on September 18 and 25 at Locations Across Pennsylvania as Part of Stop Overdoses in Pa.: Get Help Now WeekExternal LinksDofollow
Wolf Administration Announces Appointees to the Pennsylvania Health Insurance Exchange AuthorityExternal LinksDofollow
More NewsExternal LinksDofollow
Learn MoreExternal LinksDofollow
Tom Wolf, GovernorExternal LinksDofollow
FacebookExternal LinksDofollow
TOP SERVICESExternal LinksDofollow
Register to VoteExternal LinksDofollow
Find a DMVExternal LinksDofollow
Get a Birth CertificateExternal LinksDofollow
Join the Veterans RegistryExternal LinksDofollow
Visit PennsylvaniaExternal LinksDofollow
PennWatchExternal LinksDofollow
Right-to-Know LawExternal LinksDofollow
GOVERNMENTExternal LinksDofollow
Governor Tom WolfExternal LinksDofollow
DirectoryExternal LinksDofollow
State HouseExternal LinksDofollow
State SenateExternal LinksDofollow
CourtsExternal LinksDofollow
Lieutenant GovernorExternal LinksDofollow
Attorney GeneralExternal LinksDofollow
Auditor GeneralExternal LinksDofollow
TreasurerExternal LinksDofollow
Who We AreExternal LinksDofollow
Pennsylvania FacebookExternal LinksDofollow
Pennsylvania TwitterExternal LinksDofollow
State SymbolsExternal LinksDofollow
NewsExternal LinksDofollow
AppsExternal LinksDofollow
Careers & InternshipsExternal LinksDofollow
ACCESSIBILITYExternal LinksDofollow
PRIVACY & DISCLAIMERSExternal LinksDofollow
TRANSLATION DISCLAIMERExternal LinksDofollow
SECURITYExternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

XML Sitemap

Good, you have XML Sitemap file!
http://insurance.pa.gov/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://insurance.pa.gov/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: 30th-Oct-2019

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

% DOTGOV WHOIS Server ready
No match for "INSURANCE.PA.GOV".
>>> Last update of whois database: 2019-10-30T11:01:11Z <<<
Please be advised that this whois server only contains information pertaining
to the .GOV domain. For information for other domains please use the whois
server at RS.INTERNIC.NET.
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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View


The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

URL

http://insurance.pa.gov
Length: 9 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Bad, your website has no custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

139 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.1 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

Language

Good, you have declared your language
Declared Language: EN-US

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD) Status
insurance.com Already Registered
insurance.net Already Registered
insurance.org Already Registered
insurance.biz Already Registered
insurance.io Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
unsurance.gov Already Registered
jnsurance.gov Already Registered
knsurance.gov Already Registered
lnsurance.gov Already Registered
onsurance.gov Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP Server Location Service Provider
13.107.246.51 United States AT&T Internet Services

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

False Too bad, your website has too many CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is XHTML 1.0 Strict

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

6,900 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

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Social Data

Your social media status




Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

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Traffic Rank

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Visitors Localization

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