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toysrus.ca Website SEO Report


The website toysrus.ca was reviewed on November, 12 2024 09:30:12 PM and received an SEO score of 51 out of 100 by Turbo SEO Tools based on multiple ranking factors, including technical SEO, on-page optimization, mobile usability, and performance. This analysis helps identify areas where toysrus.ca is doing well and where it can improve to boost visibility in search engines like Google. Try our Technical SEO Tools and SEO Audit Tools to fix all issues.

SEO Tip of the Day

Your SEO Tip of the Day Make sure all local SEO elements (NAP) are mobile-friendly.


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November, 12 2024 09:30:12 PM
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Title Tag

Toy Store For All Your Needs | Toys "R" Us Canada
Length: 55 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Shop online at Toys R Us Canada. PLUS get FREE SHIPPING* on eligibile items and FREE pickup at one of our 80+ locations in Canada.
Length: 130 character(s)
Meta descriptions contains between 70 and 160 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

Toys

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1> <H2> <H3> <H4> <H5> <H6>
1 7 0 0 0 0
<H1> Toy Store For All Your Needs | Toys "R" Us Canada </H1>
<H2> My Account </H2>
<H2> FAQ EN FR </H2>
<H2> Gift Services </H2>
<H2> About Us </H2>
<H2> Safe & Secure Shopping </H2>
<H2> CHECK GIFT CARD BALANCE </H2>
<H2> Delete item? </H2>
Show More

Show Less

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Toy Store For All Your Needs | Toys "R" Us Canada

toysrus.ca/

Shop online at Toys R Us Canada. PLUS get FREE SHIPPING* on eligibile items and FREE pickup at one of our 80+ locations in Canada.


This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 37 images on this web page
False 8 ALT attributes are empty or missing.

https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw02f3830b/images/hp/hero-slider/TRU-hp-toybook-103124-d-en.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw9ef089ee/images/hp/promo-banners/TRU-d-fullwidth-Oct-BOOK-103124-en.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dwd2f52490/images/hp/banners-grid/tru-grid-bottom-left-101724-e.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw3fa9309f/images/hp/banners-grid/tru-grid-top-right-111224.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw03971655/images/hp/banners-grid/tru-grid-middle-left-111424.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw9f1ad8df/images/hp/banners-grid/tru-grid-middle-right-110824.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw26151e1e/images/pages/price-match-d-010124-en.webp
https://www.toysrus.ca/on/demandware.static/-/Library-Sites-toys-global/default/dw87a04619/images/hp/promo-banners/tru-1120x200-egiftcards-hp-d-010122-e.webp
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Show Less

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

  • shop28
  • kids23
  • gifts19
  • baby14
  • year14
  • toys11
  • books11
  • gift9
  • dolls8
  • preschool7
  • little7
  • card6
  • offselect6
  • educational5
  • ages5
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
shop 28 False True True
kids 23 False False False
gifts 19 False False False
baby 14 False False False
year 14 False False False
toys 11 True True True
books 11 False False False
gift 9 False False True
dolls 8 False False False
preschool 7 False False False
little 7 False False False
card 6 False False True
offselect 6 False False False
educational 5 False False False
ages 5 False False False
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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 2.35%

Text content size 11095 bytes
Total HTML size 472124 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.
True Your webpage is compressed from 461 KB to 69 KB (85.1 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 104.16.37.40 does not redirect to toysrus.ca

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 550 links including both internal & external links of your site

Anchor Type Follow
http://toysrus.ca/en/page-switchdomain?brand=toysrus&ref=toysrusInternal LinksDofollow
http://toysrus.ca/en/page-switchdomain?brand=babiesrus&ref=toysrusInternal LinksDofollow
http://toysrus.ca/en/page-switchdomain?brand=hmv&ref=toysrusInternal LinksDofollow
We “R” UNBEATABLE: Price Match on Almost EVERYTHING!*  *Conditions apply.Internal LinksDofollow
FREE SHIPPING on orders over $75 (some exceptions apply)Internal LinksDofollow
Note: We do not ship to P.O. Boxes or Remote AreasInternal LinksDofollow
View Your CartInternal LinksDofollow
http://toysrus.ca/en/homeInternal LinksDofollow
Login / Register Track My Order My "R" Club My Gift CardInternal LinksDofollow
Track My OrderInternal LinksDofollow
My Gift CardInternal LinksDofollow
0Internal LinksDofollow
Toy BookInternal LinksDofollow
DealsInternal LinksDofollow
Gifts for KidsInternal LinksDofollow
Top ToysInternal LinksDofollow
BooksInternal LinksDofollow
ClothingInternal LinksDofollow
ClearanceInternal LinksDofollow
Baby RegistryInternal LinksDofollow
Action FiguresInternal LinksDofollow
Military FiguresInternal LinksDofollow
Movie & TV CharactersInternal LinksDofollow
Video Game CharactersInternal LinksDofollow
Arts & CraftsInternal LinksDofollow
Beads, Jewelry & FashionInternal LinksDofollow
Clay & DoughInternal LinksDofollow
Craft Kits & BooksInternal LinksDofollow
Drawing & ColouringInternal LinksDofollow
EaselsInternal LinksDofollow
PaintInternal LinksDofollow
SlimeInternal LinksDofollow
BooksInternal LinksDofollow
Halloween BooksInternal LinksDofollow
Board BooksInternal LinksDofollow
Bedtime BooksInternal LinksDofollow
BestsellersInternal LinksDofollow
Colouring & Activity BooksInternal LinksDofollow
Educational & WorkbooksInternal LinksDofollow
French BooksInternal LinksDofollow
Graphic NovelsInternal LinksDofollow
NovelsInternal LinksDofollow
Picture BooksInternal LinksDofollow
Pregnancy & Parenting BooksInternal LinksDofollow
Question & Answer BooksInternal LinksDofollow
Shop Kids Books by AgeInternal LinksDofollow
Baby Books Ages 0-2Internal LinksDofollow
Storybooks Ages 3-5Internal LinksDofollow
Budding Readers Ages 6-8Internal LinksDofollow
Middle Grade Ages 9-11Internal LinksDofollow
Young Adult Ages 12+Internal LinksDofollow
Sound BooksInternal LinksDofollow
Building Sets & BlocksInternal LinksDofollow
Dolls & PlaysetsInternal LinksDofollow
18 inch Dolls & AccessoriesInternal LinksDofollow
Baby Dolls & AccessoriesInternal LinksDofollow
Doll HousesInternal LinksDofollow
Fashion Dolls & AccessoriesInternal LinksDofollow
Mini Dolls & CollectiblesInternal LinksDofollow
Educational ToysInternal LinksDofollow
Educational ElectronicsInternal LinksDofollow
Educational PlaysetsInternal LinksDofollow
Science & DiscoveryInternal LinksDofollow
ElectronicsInternal LinksDofollow
BatteriesInternal LinksDofollow
Cameras & AccessoriesInternal LinksDofollow
Headphones, Speakers & AudioInternal LinksDofollow
Home ElectronicsInternal LinksDofollow
Karaoke & Musical InstrumentsInternal LinksDofollow
RoboticsInternal LinksDofollow
Video GamesInternal LinksDofollow
Games & PuzzlesInternal LinksDofollow
Card GamesInternal LinksDofollow
Collector GamesInternal LinksDofollow
Family GamesInternal LinksDofollow
French GamesInternal LinksDofollow
Party GamesInternal LinksDofollow
Preschool GamesInternal LinksDofollow
PuzzlesInternal LinksDofollow
3D PuzzlesInternal LinksDofollow
Brain TeasersInternal LinksDofollow
Jigsaw PuzzlesInternal LinksDofollow
Kids PuzzlesInternal LinksDofollow
Puzzle Mats & AccessoriesInternal LinksDofollow
Strategy GamesInternal LinksDofollow
Table GamesInternal LinksDofollow
Air Hockey TablesInternal LinksDofollow
Foosball TablesInternal LinksDofollow
Travel GamesInternal LinksDofollow
Interactive Pets & ToysInternal LinksDofollow
Kids ClothesInternal LinksDofollow
Kids SleepwearInternal LinksDofollow
Kids DressesInternal LinksDofollow
Kids T-ShirtsInternal LinksDofollow
Kids LeggingsInternal LinksDofollow
Kids JoggersInternal LinksDofollow
Kids Jackets & OuterwearInternal LinksDofollow
Kids AccessoriesInternal LinksDofollow
Kids SetsInternal LinksDofollow
Kids ShoesInternal LinksDofollow
Kids SocksInternal LinksDofollow
Kids Furniture & DécorInternal LinksDofollow
Room DécorInternal LinksDofollow
Storage & OrganizationInternal LinksDofollow
Toddler & Preschool BedsInternal LinksDofollow
Toddler & Preschool RoomInternal LinksDofollow
Twin Beds & BeddingInternal LinksDofollow
OutdoorInternal LinksDofollow
Backyard FunInternal LinksDofollow
Backyard GamesInternal LinksDofollow
Blasters & AccessoriesInternal LinksDofollow
Bubbles & Sidewalk ChalkInternal LinksDofollow
Pogo Sticks, Skipping Ropes & Hula HoopsInternal LinksDofollow
Sand & Garden ToysInternal LinksDofollow
Sand & Water TablesInternal LinksDofollow
PlaygroundInternal LinksDofollow
Climbers & SlidesInternal LinksDofollow
Inflatable BouncersInternal LinksDofollow
Playhouses & Outdoor FurnitureInternal LinksDofollow
SandboxesInternal LinksDofollow
Swing Sets & AccessoriesInternal LinksDofollow
TrampolinesInternal LinksDofollow
Pool & WaterInternal LinksDofollow
Sports & RecreationInternal LinksDofollow
BaseballInternal LinksDofollow
BasketballInternal LinksDofollow
HockeyInternal LinksDofollow
SoccerInternal LinksDofollow
WheelsInternal LinksDofollow
BikesInternal LinksDofollow
Helmets & Bike AccessoriesInternal LinksDofollow
Scooters & SkateboardsInternal LinksDofollow
TrikesInternal LinksDofollow
Battery Powered VehiclesInternal LinksDofollow
Coupes, Wagons & Push CarsInternal LinksDofollow
Ride OnsInternal LinksDofollow
SnowInternal LinksDofollow
PartyInternal LinksDofollow
Plush & Stuffed AnimalsInternal LinksDofollow
Pretend Play & Dress upInternal LinksDofollow
Dress up CostumesInternal LinksDofollow
Kitchen SetsInternal LinksDofollow
School SuppliesInternal LinksDofollow
BackpacksInternal LinksDofollow
Lunch and Bento BoxesInternal LinksDofollow
Water BottlesInternal LinksDofollow
Workbooks and FlashcardsInternal LinksDofollow
Writing & ColouringInternal LinksDofollow
Toddler & Preschool ToysInternal LinksDofollow
Trading Cards & CollectiblesInternal LinksDofollow
Trading CardsInternal LinksDofollow
Battling ToysInternal LinksDofollow
Fidget Toys and SquishablesInternal LinksDofollow
Novelty ToysInternal LinksDofollow
Vehicles, Trains & PlaysetsInternal LinksDofollow
Construction & FarmInternal LinksDofollow
Monster TrucksInternal LinksDofollow
Remote Control VehiclesInternal LinksDofollow
Road RaceInternal LinksDofollow
TrainsInternal LinksDofollow
BrandsInternal LinksDofollow
0-9Internal LinksDofollow
5 SurpriseInternal LinksDofollow
AInternal LinksDofollow
AEWInternal LinksDofollow
AkedoInternal LinksDofollow
ALEXInternal LinksDofollow
Animal AdventureInternal LinksDofollow
Animal AlleyInternal LinksDofollow
Animal CrossingInternal LinksDofollow
Animal PlanetInternal LinksDofollow
AquaPlayInternal LinksDofollow
Arcade1UpInternal LinksDofollow
AvigoInternal LinksDofollow
BInternal LinksDofollow
B. ToysInternal LinksDofollow
Baby AliveInternal LinksDofollow
Baby AnnabellInternal LinksDofollow
Baby BornInternal LinksDofollow
Baby EinsteinInternal LinksDofollow
Baby SharkInternal LinksDofollow
BakuganInternal LinksDofollow
BarbieInternal LinksDofollow
BatmanInternal LinksDofollow
Beast LabInternal LinksDofollow
BeybladeInternal LinksDofollow
Black PantherInternal LinksDofollow
BlippiInternal LinksDofollow
Blue Orange GamesInternal LinksDofollow
Blue's CluesInternal LinksDofollow
BlueyInternal LinksDofollow
Bright StartsInternal LinksDofollow
BUNKRInternal LinksDofollow
Busy MeInternal LinksDofollow
CInternal LinksDofollow
Cabbage Patch KidsInternal LinksDofollow
Calico CrittersInternal LinksDofollow
Care BearsInternal LinksDofollow
CarsInternal LinksDofollow
Carter'sInternal LinksDofollow
CAT ConstructionInternal LinksDofollow
Cave ClubInternal LinksDofollow
ClixoInternal LinksDofollow
CocomelonInternal LinksDofollow
CrayolaInternal LinksDofollow
Crocodile CreekInternal LinksDofollow
Cry BabiesInternal LinksDofollow
DInternal LinksDofollow
DC ComicsInternal LinksDofollow
Dr SeussInternal LinksDofollow
DanawaresInternal LinksDofollow
Dino RanchInternal LinksDofollow
DisneyInternal LinksDofollow
Disney EncantoInternal LinksDofollow
Disney FrozenInternal LinksDofollow
Disney PrincessInternal LinksDofollow
Dragon BlokInternal LinksDofollow
DrivenInternal LinksDofollow
Dungeons & DragonsInternal LinksDofollow
EInternal LinksDofollow
Early Learning CentreInternal LinksDofollow
Echo BrandInternal LinksDofollow
Editions GladiusInternal LinksDofollow
Edu-ScienceInternal LinksDofollow
Elf on the ShelfInternal LinksDofollow
EnchantimalsInternal LinksDofollow
EnergizerInternal LinksDofollow
FInternal LinksDofollow
Fashion AngelsInternal LinksDofollow
Fast LaneInternal LinksDofollow
Feisty PetsInternal LinksDofollow
FingerlingsInternal LinksDofollow
Fisher-PriceInternal LinksDofollow
FlybarInternal LinksDofollow
FortniteInternal LinksDofollow
Franklin SportsInternal LinksDofollow
FugglerInternal LinksDofollow
FujifilmInternal LinksDofollow
FunkoInternal LinksDofollow
FurbyInternal LinksDofollow
Furreal FriendsInternal LinksDofollow
GInternal LinksDofollow
Gabby's DollhouseInternal LinksDofollow
GhostbustersInternal LinksDofollow
G.I. JoeInternal LinksDofollow
GlobberInternal LinksDofollow
Go! Go! Cory CarsonInternal LinksDofollow
Goliath GamesInternal LinksDofollow
GravitraxInternal LinksDofollow
GUNDInternal LinksDofollow
HInternal LinksDofollow
Harry PotterInternal LinksDofollow
HasbroInternal LinksDofollow
Hasbro GamingInternal LinksDofollow
HatchimalsInternal LinksDofollow
Heroes of Goo Jit ZuInternal LinksDofollow
HEXBUGInternal LinksDofollow
Heys InternationalInternal LinksDofollow
Hot WheelsInternal LinksDofollow
HuddleInternal LinksDofollow
Huffy Bicycle CompanyInternal LinksDofollow
IInternal LinksDofollow
Imports DragonInternal LinksDofollow
ImaginariumInternal LinksDofollow
ImaginextInternal LinksDofollow
Indiana JonesInternal LinksDofollow
JInternal LinksDofollow
Jakks PacificInternal LinksDofollow
John DeereInternal LinksDofollow
Jurassic WorldInternal LinksDofollow
Just Like HomeInternal LinksDofollow
KInternal LinksDofollow
Karma's WorldInternal LinksDofollow
KidKraftInternal LinksDofollow
KinderfeetsInternal LinksDofollow
Kindi KidsInternal LinksDofollow
Kinetic SandInternal LinksDofollow
KlutzInternal LinksDofollow
K'NexInternal LinksDofollow
Koala BabyInternal LinksDofollow
KroegerInternal LinksDofollow
LInternal LinksDofollow
LalaloopsyInternal LinksDofollow
LamazeInternal LinksDofollow
Land of B.Internal LinksDofollow
Learning ResourcesInternal LinksDofollow
LeapfrogInternal LinksDofollow
LEGOInternal LinksDofollow
Li'l WoodzeezInternal LinksDofollow
LightyearInternal LinksDofollow
LitehawkInternal LinksDofollow
Little Live PetsInternal LinksDofollow
Little PeopleInternal LinksDofollow
Little LotInternal LinksDofollow
Little TikesInternal LinksDofollow
Littlest Pet ShopInternal LinksDofollow
L.O.L SurpriseInternal LinksDofollow
LoriInternal LinksDofollow
MInternal LinksDofollow
MagformersInternal LinksDofollow
Magic the GatheringInternal LinksDofollow
Magic MixiesInternal LinksDofollow
Make It MineInternal LinksDofollow
Make It RealInternal LinksDofollow
MarvelInternal LinksDofollow
Mary MeyerInternal LinksDofollow
Masters of the UniverseInternal LinksDofollow
MatchboxInternal LinksDofollow
MattelInternal LinksDofollow
MaxxInternal LinksDofollow
MeccanoInternal LinksDofollow
Mega BloksInternal LinksDofollow
Melissa & DougInternal LinksDofollow
Mermaze MermaidzInternal LinksDofollow
Metal MachinesInternal LinksDofollow
Mickey MouseInternal LinksDofollow
MicrosoftInternal LinksDofollow
Mighty ExpressInternal LinksDofollow
MinecraftInternal LinksDofollow
MinionsInternal LinksDofollow
MiniverseInternal LinksDofollow
Miraculous Ladybug & Cat NoirInternal LinksDofollow
MLBInternal LinksDofollow
MonopolyInternal LinksDofollow
Monster HighInternal LinksDofollow
Monster JamInternal LinksDofollow
MrBeast LabInternal LinksDofollow
My Garden BabyInternal LinksDofollow
My Little PonyInternal LinksDofollow
My Squishy Little DumplingsInternal LinksDofollow
NInternal LinksDofollow
Na! Na! Na! SurpriseInternal LinksDofollow
National GeographicInternal LinksDofollow
NBAInternal LinksDofollow
NecaInternal LinksDofollow
NERFInternal LinksDofollow
New BrightInternal LinksDofollow
NFLInternal LinksDofollow
NHLInternal LinksDofollow
NickelodeonInternal LinksDofollow
NintendoInternal LinksDofollow
OInternal LinksDofollow
OSMOInternal LinksDofollow
Our GenerationInternal LinksDofollow
Out and AboutInternal LinksDofollow
Out of the BoxInternal LinksDofollow
Out to ImpressInternal LinksDofollow
PInternal LinksDofollow
PavilionInternal LinksDofollow
Paw PatrolInternal LinksDofollow
Peg PeregoInternal LinksDofollow
Peppa PigInternal LinksDofollow
Pets AliveInternal LinksDofollow
Pikmi PopsInternal LinksDofollow
Pinata SmashlingsInternal LinksDofollow
Pitter Patter PetsInternal LinksDofollow
PJ MasksInternal LinksDofollow
PlasmaCarInternal LinksDofollow
Play-DohInternal LinksDofollow
PlayhutInternal LinksDofollow
PlaymobilInternal LinksDofollow
PlayShifuInternal LinksDofollow
PlushCraftInternal LinksDofollow
PokémonInternal LinksDofollow
PolaroidInternal LinksDofollow
Polly PocketInternal LinksDofollow
Pop 2 PlayInternal LinksDofollow
Power RangersInternal LinksDofollow
Power WheelsInternal LinksDofollow
RInternal LinksDofollow
Radio FlyerInternal LinksDofollow
RainbocornsInternal LinksDofollow
Rainbow HighInternal LinksDofollow
Rainbow LoomInternal LinksDofollow
Raincoast BooksInternal LinksDofollow
RavensburgerInternal LinksDofollow
Ravensburger PuzzlesInternal LinksDofollow
RawlingsInternal LinksDofollow
Raya and the Last DragonInternal LinksDofollow
RazorInternal LinksDofollow
Ready Steady DoughInternal LinksDofollow
Red PlanetInternal LinksDofollow
RISE little earthlingInternal LinksDofollow
RobloxInternal LinksDofollow
Robo AliveInternal LinksDofollow
RobsonInternal LinksDofollow
Rocket LeagueInternal LinksDofollow
Rubik'sInternal LinksDofollow
Ryan's WorldInternal LinksDofollow
SInternal LinksDofollow
SandsationalInternal LinksDofollow
Science4youInternal LinksDofollow
Scientific ExplorerInternal LinksDofollow
SchleichInternal LinksDofollow
ScholasticInternal LinksDofollow
Sesame StreetInternal LinksDofollow
Simplay3Internal LinksDofollow
Skip HopInternal LinksDofollow
Sharper ImageInternal LinksDofollow
ShopkinsInternal LinksDofollow
SmartrikeInternal LinksDofollow
SmashersInternal LinksDofollow
Snuggle BuddiesInternal LinksDofollow
Solutions 2 GoInternal LinksDofollow
SonyInternal LinksDofollow
South ShoreInternal LinksDofollow
SpaldingInternal LinksDofollow
Sparkle GirlzInternal LinksDofollow
Spider-ManInternal LinksDofollow
Spin MasterInternal LinksDofollow
SpiritInternal LinksDofollow
SquishmallowsInternal LinksDofollow
Star WarsInternal LinksDofollow
Step2Internal LinksDofollow
Storm BlastersInternal LinksDofollow
Super7Internal LinksDofollow
TInternal LinksDofollow
Tech DeckInternal LinksDofollow
Teenage Mutant Ninja TurtlesInternal LinksDofollow
The Orb FactoryInternal LinksDofollow
ThinkFunInternal LinksDofollow
Thomas & FriendsInternal LinksDofollow
toniesInternal LinksDofollow
TonkaInternal LinksDofollow
Toy StoryInternal LinksDofollow
TransformersInternal LinksDofollow
Treasure XInternal LinksDofollow
TrollsInternal LinksDofollow
Tut Tut BolidesInternal LinksDofollow
TyInternal LinksDofollow
VInternal LinksDofollow
VIP PetsInternal LinksDofollow
Vlad and NikiInternal LinksDofollow
VtechInternal LinksDofollow
WInternal LinksDofollow
The WigglesInternal LinksDofollow
WonderforgeInternal LinksDofollow
WoodletsInternal LinksDofollow
WWEInternal LinksDofollow
XInternal LinksDofollow
X-ShotInternal LinksDofollow
Xceler8Internal LinksDofollow
YInternal LinksDofollow
Y!PInternal LinksDofollow
York Wall CoveringsInternal LinksDofollow
You & MeInternal LinksDofollow
Yu-Gi-Oh!Internal LinksDofollow
ZInternal LinksDofollow
ZuruInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/L/LEGOInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/D/DisneyInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/O/Our-GenerationInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/S/Star-WarsInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/F/Fisher-PriceInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/N/NERFInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/P/PokemonInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/H/Hasbro-GamingInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/B/BarbieInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/M/Mega-BloksInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/M/MarvelInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/V/VtechInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/P/Paw-PatrolInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/T/TransformersInternal LinksDofollow
https://www.toysrus.ca/en/toysrus/Brands/L/LeapfrogInternal LinksDofollow
Gifts for KidsInternal LinksDofollow
Baby GiftsInternal LinksDofollow
Gifts for 1 year oldsInternal LinksDofollow
Gifts for 2 year oldsInternal LinksDofollow
Gifts for 3 year oldsInternal LinksDofollow
Gifts for 4 year oldsInternal LinksDofollow
Gifts for 5 year oldsInternal LinksDofollow
Gifts for 6 year oldsInternal LinksDofollow
Gifts for 7 year oldsInternal LinksDofollow
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Gifts for 10 year oldsInternal LinksDofollow
Gifts for 11 year oldsInternal LinksDofollow
Gifts for 12 year oldsInternal LinksDofollow
Gifts for 13 year oldsInternal LinksDofollow
Gifts for 14 year oldsInternal LinksDofollow
DealsInternal LinksDofollow
Shop ALL LEGO DealsInternal LinksDofollow
Action Figures, Vehicles & Playsets on SALEInternal LinksDofollow
Dolls & Pretend Pets on SALEInternal LinksDofollow
Baby & Preschool Toys on SALEInternal LinksDofollow
Crafts, Science & Discovery on SALEInternal LinksDofollow
Books & Puzzles on SALEInternal LinksDofollow
Games & Activities on SALEInternal LinksDofollow
Sports & Recreation on SALEInternal LinksDofollow
Plush Toys on SALEInternal LinksDofollow
Building Toys & Playsets on SALEInternal LinksDofollow
Kids Clothing on SALEInternal LinksDofollow
MightyCell Batteries on SALEInternal LinksDofollow
EventsInternal LinksDofollow
Gift CardsInternal LinksDofollow
Store LocatorInternal LinksDofollow
Contact UsInternal LinksDofollow
FAQInternal LinksDofollow
UP TO 25% OFF select Action ToysInternal LinksDofollow
Mix in sensory JOY Squishmallows SlimeInternal LinksDofollow
Seasonal storytime Starring Pokémon!Internal LinksDofollow
Magformers Click-and-stick funInternal LinksDofollow
WATCH fave books! Story Dream MachineInternal LinksDofollow
Aloha, chaos! LEGO® Disney™ StitchInternal LinksDofollow
http://toysrus.ca/en/hmv/BooksInternal LinksDofollow
1 yearInternal LinksDofollow
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7 yearsInternal LinksDofollow
8 yearsInternal LinksDofollow
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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

XML Sitemap

Good, you have XML Sitemap file!
http://toysrus.ca/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://toysrus.ca/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: toysrus.ca
Registry Domain ID: D469113-CIRA
Registrar WHOIS Server: whois.ca.fury.ca
Registrar URL: Markmonitor.com
Updated Date: 2024-06-08T09:32:26Z
Creation Date: 2000-10-24T21:19:11Z
Registry Expiry Date: 2025-07-10T04:00:00Z
Registrar: MarkMonitor International Canada Ltd.
Registrar IANA ID: not applicable
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID: 68483685-CIRA
Registrant Name: Toys R Us (Canada) LTD
Registrant Organization:
Registrant Street: 2777 Langstaff Road
Registrant City: Concord
Registrant State/Province: ON
Registrant Postal Code: L4K4M5
Registrant Country: CA
Registrant Phone: +1.9056602004
Registrant Phone Ext:
Registrant Fax: +1.9056602004
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID: 68483841-CIRA
Admin Name: Jessica Agnew
Admin Organization: Toys R Us (Canada) LTD
Admin Street: 2777 Langstaff Road
Admin City: Concord
Admin State/Province: ON
Admin Postal Code: L4K4M5
Admin Country: CA
Admin Phone: +1.9056602004
Admin Phone Ext:
Admin Fax: +1.9056602004
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID: 68483841-CIRA
Tech Name: Jessica Agnew
Tech Organization: Toys R Us (Canada) LTD
Tech Street: 2777 Langstaff Road
Tech City: Concord
Tech State/Province: ON
Tech Postal Code: L4K4M5
Tech Country: CA
Tech Phone: +1.9056602004
Tech Phone Ext:
Tech Fax: +1.9056602004
Tech Fax Ext:
Tech Email: [email protected]
Registry Billing ID:
Billing Name:
Billing Organization:
Billing Street:
Billing City:
Billing State/Province:
Billing Postal Code:
Billing Country:
Billing Phone:
Billing Phone Ext:
Billing Fax:
Billing Fax Ext:
Billing Email:
Name Server: dns1.easydns.com
Name Server: dns2.easydns.net
Name Server: dns3.easydns.org
Name Server: dns4.easydns.info
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2024-11-12T16:00:30Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

%
% Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal
% Notice, available at http://www.cira.ca/legal-notice/?lang=en
%
% (c) 2024 Canadian Internet Registration Authority, (http://www.cira.ca/)
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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View


The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

URL

http://toysrus.ca
Length: 7 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

461 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.61 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

Language

Good, you have declared your language
Declared Language: EN-CA

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD) Status
toysrus.com Already Registered
toysrus.net Already Registered
toysrus.org Already Registered
toysrus.biz Already Registered
toysrus.io Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
roysrus.ca Already Registered
foysrus.ca Already Registered
goysrus.ca Already Registered
hoysrus.ca Already Registered
yoysrus.ca Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP Server Location Service Provider
104.16.38.40 Unavailable Cloudflare

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

False Too bad, your website has too many CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

233,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

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Social Data

Your social media status




Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

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Traffic Rank

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Visitors Localization

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