Bit.ly - SEO Issues and Optimization Tips

Title Tag

Bitly | Custom URL Shortener, Link Management & Branded Links
Length: 61 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features like custom, branded domains.
Length: 193 character(s)

Meta descriptions contains between 70 and 160 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	1	4	8	5	0

<H1> Create Click-Worthy Links </H1>
<H2> Build and protect your brand using powerful, recognizable short links. </H2>
<H3> Grow Your Brand With Every Click </H3>
<H3> The most recognized brands in the world love Bitly </H3>
<H3> More than a link shortener </H3>
<H3> Supporting You During COVID-19 </H3>
<H4> Branded links can drive a 34% higher click-through versus non-branded links, meaning they help get more eyeballs on your brand and its content. </H4>
<H4> Why Bitly? </H4>
<H4> Company </H4>
<H4> Solutions </H4>
<H4> Features </H4>
<H4> Resources </H4>
<H4> Legal </H4>
<H4> Company </H4>
<H5> Want to customize, share, and track your links? </H5>
<H5> Inspire trust </H5>
<H5> Boost results </H5>
<H5> </H5>
<H5> Gain control </H5>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Bitly | Custom URL Shortener, Link Management & Branded Links

bit.ly/

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features like custom, branded domains.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 40 images on this web page

24 ALT attributes are empty or missing.

https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-book-open.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-code.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-globe.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-thumbs-up.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-radio.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-message-circle.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-link-2.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-anchor.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-smartphone.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/feather-icon-pie-chart.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/02/link-2.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2020/05/illo-mobile-810x480-1.jpg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/chevron.png
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-espn.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-disney.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-amazon.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-nike.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-buzzfeed.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-nytimes.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-gartner.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/03/recognizable-brands-bose.svg
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2019/02/bitly.png
https://docrdsfx76ssb.cloudfront.net/static/1590777590/pages/wp-content/uploads/2020/04/get-started.png
https://dc.ads.linkedin.com/collect/?pid=1033724&fmt=gif

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

brand8
bitly7
more7
links5
started5
management4
every4
resources4
team3
size3
quote3
link3
scales3
features3
customer3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
brand	8
bitly	7
more	7
links	5
started	5
management	4
every	4
resources	4
team	3
size	3
quote	3
link	3
scales	3
features	3
customer	3

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 6.65%

Text content size	3536 bytes
Total HTML size	53150 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Oh No! GZIP is not enabled.

Your webpage size is 52 KB, could be compressed upto 9 KB using GZIP (82 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 67.199.248.11 does not redirect to bit.ly

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

In-Page Links

We found a total of 43 links including both internal & external links of your site

Anchor	Type	Follow
https://bitly.com/pages	External Links	Dofollow
Why Bitly?	External Links	Dofollow
Bitly 101 An introduction to Bitly’s features	External Links	Dofollow
Integrations & API How Bitly works with your tech stack	External Links	Dofollow
Enterprise Class Bitly scales to the size you need	External Links	Dofollow
Solutions	External Links	Dofollow
Social Media Amplify your brand on social	External Links	Dofollow
Digital Marketing Drive omni-channel engagement	External Links	Dofollow
Customer Service Connect with customers	External Links	Dofollow
For Developers Build links into any workflow	External Links	Dofollow
Features	External Links	Dofollow
Link Management Build and share powerful links	External Links	Dofollow
Branded Links Increase engagement and exposure	External Links	Dofollow
Mobile Links Create a seamless user experience	External Links	Dofollow
Campaign Management & Analytics Track and optimize every touchpoint	External Links	Dofollow
Pricing	External Links	Dofollow
Resources	External Links	Dofollow
Blog Tutorials, explainers and more	External Links	Dofollow
Developers API documentation and resources	External Links	Dofollow
Support FAQs and contact information	External Links	Dofollow
About	External Links	Dofollow
Our Team	External Links	Dofollow
Careers	External Links	Dofollow
Log in	External Links	Dofollow
Sign up	External Links	Dofollow
Get a Quote	External Links	Dofollow
https://bitly.com	External Links	Dofollow
Get Started for Free	External Links	Dofollow
Get a Quote	External Links	Dofollow
Terms of Service	External Links	Dofollow
Privacy Policy	External Links	Dofollow
Get started for free	External Links	Dofollow
Get Started for Free	External Links	Dofollow
Press	External Links	Dofollow
Contact	External Links	Dofollow
Developers	External Links	Dofollow
Reviews	External Links	Dofollow
twitter	External Links	Dofollow
http://instagram.com/bitly	External Links	Dofollow
linkedin	External Links	Dofollow
Facebook	External Links	Dofollow
Get Started	External Links	Dofollow
Or watch our webinar on Bitly for SMS	External Links	Dofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

XML Sitemap

Good, you have XML Sitemap file!
http://bit.ly/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://bit.ly/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: bit.ly
- Domain Status: Strings shorter than four symbols long are to be registered directly under .ly ONLY through Libya Telecom and Technology co. (LTT) in the upcoming period to guarantee that registrants have Local presence.
--
Whois information provided by:
LY Registry
whois.nic.ly
-For Whois usage policy please check:
http://whois.nic.ly/policy.php

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

URL

http://bit.ly
Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

52 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.09 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

Language

Good, you have declared your language
Declared Language: EN-US

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
bit.com	Already Registered
bit.net	Already Registered
bit.org	Already Registered
bit.biz	Already Registered
bit.io	Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD)	Status
vit.ly	Already Registered
fit.ly	Already Registered
git.ly	Already Registered
hit.ly	Already Registered
nit.ly	Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Server IP

Server IP	Server Location	Service Provider
67.199.248.10	United States	Bitly

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Indexed Pages

Indexed pages in search engines

65,600,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

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Social Data

Your social media status

Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Estimated Worth

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Traffic Rank

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Visitors Localization

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bit.ly Website SEO Report

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

In-Page Links

Broken Links

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Mobile Friendliness

Mobile View

Mobile Compatibility

URL

Favicon

Custom 404 Page

Page Size

Load Time

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Indexed Pages

Backlinks Counter

Social Data

Estimated Worth

Traffic Rank

Visitors Localization

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