Many companies are turning to video marketing as a way to promote and advertise their business. Follow these tips for your next marketing campaign.
Video has become the go-to medium for brands to engage with their customers online, so it's no surprise that many companies are turning to video marketing as a way to promote and advertise their business.
With the ever-growing presence of smartphones and portable technology, video is more accessible than ever before; we can now make and share videos with our friends and family without having to learn any technical skills or hire expensive videographers. This accessibility has opened up a world of opportunity for small businesses everywhere who want to take advantage of this unique marketing vehicle. Video doesn't need to be cutting edge; you don't need an expensive camera or editing software – just some creativity and passion! Follow these tips below and see if you can work them into your next marketing campaign.
This may seem obvious, but it's important to remember that you can always create your own videos without investing in any expensive equipment or software. A smartphone is all you need! With the right editing apps, there are no limits to what kind of content you can share with the world – and if nothing else, a selfie will do just fine as long as it conveys some type of message.
One simple way to market your business using video is by asking satisfied customers for a testimonial about their experience with your company. This could be as formal as an on-camera interview or as casual as recording talking directly into their webcam. Either way, these testimonials are effective tools because they illustrate the real-life experiences your customers have had with your business.
One category of video that is incredibly popular and effective is how-to videos. These types of videos show a viewer, step by step, how to complete a particular task related to your business – whether it's using a product or service you offer or learning something new. The people who watch these kinds of videos have taken an initiative to seek out this information so they can learn more about it – what better form of marketing is there than giving interested viewers as much information as possible? Plus, as an added benefit, they also serve as excellent purchasable content for the future.
Another type of video that can be very useful is the "video FAQ". These are similar to normal FAQs on your website but are delivered with an engaging new format that allows you to connect more personally with your viewers. This is another form of purchasable content that requires little work on your part – simply record some short videos answering common questions related to your business and post them directly on your website.
Explainer videos are one of my favorite types of videos to make because they allow me to share important information creatively without taking up too much time or money. You don't need any fancy equipment for this! A simple webcam will do just fine.
Because of the nature of this type of video, you should only focus on producing promotional videos if your business is already doing very well and has a core audience that knows all about it. To make sure you get the most out of this kind of marketing campaign, keep these pointers in mind:
One final type of video that can be used for marketing purposes is the DIY/instructional video hosted on your own website. This can be anything from 3-minute tutorial videos on how to use a product or service you offer to longer "fun facts" videos about your industry in general! Remember, these types of clips are great purchasable content for the future so you don't need to create them all at once.
There are several video converters accessible online that will convert the file type to match the website or social media platforms where you want to share your videos. Also, feel free to check out this article on how to compress a video if you're having trouble with shortening your video without losing the quality.
The key is to use these tips in combination, and not just rely on one or two tactics alone. You want to make sure that the videos are professional, informative, and active so that they will capture attention for a long period. If you follow all of the guidelines in this post, it’s likely your new company can find success faster than if you were doing things by yourself! Which technique have you found most helpful?