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How To Develop A High-Performing Email Sequence To Fuel Your Business Growth

How To Develop A High-Performing Email Sequence To Fuel Your Business Growth

How To Develop A High-Performing Email Sequence

Email sequencing is basically a dedicated email listing that is automatically sent out when triggered to fuel your business growth.

Once your business is up and running, it’s time to get to work! However, you may be grappling with the same struggle many startups experience: attracting new customers. How can you continuously fuel growth and make more sales? One incredibly effective way to attract customers is with a high-performing email sequence.

Email sequencing is basically a dedicated email listing that is automatically sent out when triggered. The sequence trigger could be a variety of things, such as:

  • A shopper abandoned their online cart
  • A visitor subscribed to your newsletter
  • Someone completed a download
  • A customer purchased a product

Because the entire email sequencing process is automated, this powerful marketing tool can initiate immediately after being triggered. It could also start 30 days or at whatever other time you think is best. You just have to set things up, and the email sequence will then do the rest of the work for you.

Benefits Of A High-Performing Email Sequence

You could very well hire someone to manually send out emails and newsletters for you. You could even take the time to take care of all online correspondence yourself. So why bother with an email sequence? It’s simple. A high-performing automated email sequence will save you time and money—but that’s not the only reason to invest in automated emails. Research shows it can help you gain 320% more revenue than emails sent out by hand.

Email sequencing gives business owners the opportunity to connect with their audience on a huge scale, giving their business much more reach than it would if they were the ones manually clicking the “send” button. This expanded reach can translate into more opportunities to connect with clients and exponential growth for the company.

A massive benefit that comes with email sequencing is the cost value. There are many other methods of targeting potential customers and staying connected with your satisfied clientele. But how much capital do you have to spend on marketing? Between teams of designers, copywriters, and managers, your spending on marketing may be wearing thin.

Do you have a startup business? If so, then you may still be in the beginning stages of building your successful enterprise. It takes time, patience, effort, and a lot of networking to get a business off the ground. Reaping high rewards while saving money is a welcome idea for any business owner.

A high-performing email sequence may be just what you need. Email marketing, in general, has fantastic benefits, with monetary savings being one of the enticing. For every dollar spent, email marketing can generate $38—and that’s with non-automated emails. Now add email sequencing into the mix, and your savings increase even more. Since everything is automated, you also save in another valuable way: time.

Tips For Developing A High-Performing Email Sequence

So you know that a high-performing email sequence is the way to go in order to fuel business growth. But how do you get your first sequence off the ground?

There are a variety of free email tools online that can help you with the technical aspects of email sequencing. Online tools, in conjunction with the automated method of the process, will help you rest at ease. All you have to decide is the type of sequencing that will be best for your business.

Different companies have different needs, and there are many ways to set up your high-performing email sequence. Here are the most important automation methods to consider when setting up your own:

Welcome Sequence: This sequence helps you build trust with your audience. Welcoming is most effective in stages. First, automate a warm and simple greeting. Then, move on to explaining the value your service or product will bring. Next, educate the potential customer so that they understand how beneficial your business is to them and others. On the final welcome email, it’s time to categorize the customer (buyer, browser, interested party, etc.) so that the next series of automated emails will be tailored to their needs and interests.

  1. Engagement Sequence: This type of email sequence helps you connect with your customers and maintain engagement. An engagement sequence can help customers see how your service or product will solve a problem.
  2. Conversion Sequence: A conversion email sequence motivates readers to action. It can help potential clients take the necessary steps to make their very first purchase.
  3. Reconnect Sequence: Customers may not respond positively right away. However, that doesn’t necessarily mean that they are not interested in making a purchase and becoming a regular, satisfied customer in the near future. An email sequence focused on following up with potential clients can help you stay connected and re-engage.
  4. Reminder Sequence: Everyone needs reminders. By including a reminder sequence, your potential customers have the opportunity to act in the future. This sequence gives you the chance to provide the necessary details for a client to make an appointment, move forward with a purchase, or solidify plans for a service.

Email Sequencing Promotes Growth

When it’s time for you to initiate your high-performing email sequence, keep in mind the many ways it will help your business grow. Make sure you remember your purpose for the sequence. It’s also important to know what your automated trigger will be for each sequence and the number of emails each sequence will require.

Copywriting is your best friend. You will only be able to promote growth if your emails have been skillfully composed. Make sure you don’t overload the messages with information. Each email should have a predetermined focus. Be concise and make sure you create content that makes customers feel like you are speaking to them directly. If you’re not comfortable with writing email copy, you can hire a copywriting agency or take online copywriting courses to hone your skills.

Your business is set up and you're ready for more customers. Attract customers effectively with a high-performing email sequence. Since sequences are fully automated, implementation will save you time and money. Keep your focus and set up meaningful triggers, and you’ll be well on your way to increased revenue.

Liz Slyman

Authored By Liz Slyman

Over the past decade, Liz has worked as a copywriter and digital marketing executive for a multitude of companies from startups to and mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplihigher, a content marketing and copywriting agency, designed to connect consumers to companies in a way that results in next-level brand expansion.

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