Writing an email copy isn’t just a piece of content but it can be used to generate leads, increase sales, and build relationships with customers.
Unlike unpopular belief, it isn’t just writing a few sentences and hitting the send button!
An email copywriter needs to understand the psychology of persuasion and how to craft a compelling message that also resonates with the target audience.
So, yes! The writing should be effective enough to do all these things while also entertaining the reader.
But how to learn to write the best copy, you ask?
Here are a few tips from the pros on how to master the art of email copywriting:
As we commonly believe, first impressions are the best. The subject line is the first thing your recipients will see, so it's important to make it count. A good subject line will be concise, and relevant to the content of your email. It should also be interesting enough to make people want to open your email.
For example: Instead of writing "Hey," try something like "Get 20% off your next purchase." Or, instead of writing "What's new?" try something like "We just launched a new product that you're going to love."
People are more likely to respond to emails that feel personal and relevant to them. One way to personalize your emails is to use the recipient's name in the subject line and body of the email. You can also use information from their past interactions with your company to tailor your message to their interests.
For example, if you know that a customer has been browsing your website for a particular product, you could mention that product in your email. Or, if you know that a customer has recently made a purchase, you could thank them for their purchase and offer them a discount on their next order.
Protip: Sending the email to the right recipient is just as important as personalizing it. Find and validate professional email addresses by using email extractor tools like GetEmail.io. This can find emails in bulk and comes with a chrome extension that can be used on platforms like LinkedIn, Gmail and Salesforce.
Images and videos can be a great way to grab attention and make your emails more engaging. When choosing visuals, make sure they are relevant to your message and high quality.
Let’s say you're writing an email about a new product. You could include a picture of the product or a video of someone using it. If you're writing an email about a sale, you could include a picture or a gif of the products that are on sale.
Your email copy should be easy to read and understand. Avoid using jargon or technical language that your audience may not be familiar with. Get to the point quickly and focus on the benefits of your product or service.
For example, instead of writing "Our product is the best on the market," try something like "Our product will save you time and money." Instead of writing "Our service is top-notch," try something like "Our service will give you peace of mind."
Tell your readers what you want them to do. Do you want them to visit your website, sign up for a free trial, or make a purchase? Make sure your call to action is clear and easy to follow.
For example, you could say something like "Click here to learn more about our product." You could say something like "Sign up for our free trial today."
Once you've written your email, it's important to test it to make sure it's effective. You can test different subject lines, headlines, and calls to action to see what works best.
There are a number of ways to test your emails. You can send them to a small group of people and ask for their feedback. You can also use an email marketing service that allows you to track the results of your campaigns.
It's important to track the results of your email campaigns so you can see what's working and what's not. This will help you improve your campaigns over time.
A few ways to track the results of your email campaigns is to look at the open rate, click-through rate, and conversion rate. There are multiple email marketing related tools that can fetch more accurate results and reports on your campaigns.
While having creative liberty is crucial to write the most attractive email, you must also consider these factors while writing to ensure that it aligns with the company’s interest.