PPC Conversion Optimization Tips to Increase PPC Conversion Rate

Follow our PPC optimization strategies guide for your paid search efforts of 2021 and beyond. It is simple to understand and immediately provide value

While there are many different online advertising models to utilize, one of the most popular and profitable is PPC (pay-per-click). You can create and manage your own ads, or use custom PPC services for a more professional approach. With PPC, you are paying for every click. Because of this, you want as many clicks as possible to turn into sales or other desired actions. 

If you have a low conversion rate, you are paying for all of the clicks you get, but hardly getting any actual business in return. Thankfully, there are plenty of things you can do to increase this conversion rate on your PPC ads. This article is going to take a look at a few of them.

Improve the Keywords You Use

The first thing you should always consider in an effort to increase your PPC conversion rate is to improve your keywords. The right keywords can make all the difference in not only getting your ads in front of the right people but also ensuring that they get clicked on.

Ensure that you are doing adequate PPC keyword research, as well. You need to make sure the keywords target the right audience. You want to find the keywords your target searches for, and include them in your ad copy. If your keywords have a lot of traffic, but they aren’t interested in your product or service and don’t click, your results could be poor.

Some companies may benefit from very specific keywords, while others may see solid results from some that are more general. It is good to experiment with a couple and see what performs well and what falls flat.

Ensure the Copy is High-Quality and Enticing

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In addition to the keywords themselves, your overall ad copy also needs to be high-quality. PPC ads are not very visual in nature, so you need to capture the attention of people with the copy. The copy should be brief, simple to understand and immediately provide value to the viewer or help them with a problem.

Always have a solid call-to-action, and if you can, attempt to personalize the ad as much as possible. The more a person thinks that an ad is solely directed at them and no one else, the more likely they are to click on it.

Also, never bury the lead. Some people may only look at your ad for a fraction of a second, so you need to draw them in immediately with the value you can provide. Find ways to make your ad unique when compared to what your competition offers, and don’t be sure to add a time-sensitive deal or offer to entice people to click and convert quickly.

Improve Your Landing Page

While it’s great when someone clicks on your ad, it’s all for naught if they don’t convert for you. As a result, you need to put just as much thought or planning into your landing page as you did for your ad. This landing page will often give the first impression of your site or business to a potential customer, and you want to ensure that impression is a good one.

Some ways to improve your landing page include making sure it looks good, having a quality copy, and even ensuring that the page loads quickly on all devices. Having images is a good idea, and if you add social proof like reviews or testimonials, it can instill more confidence in potential customers.

Be sure to do some testing for your landing page to ensure the results are positive. Also, be sure that your landing page is relevant to your ad, and delivers on any promises or guarantees that you mention in your ad.

In conclusion, we hope this blog post has been able to help you improve your PPC conversion rate.